Brand Tone

Artisanal, Elegant, Passionate, Informative, Authentic

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Timeless Design
• •Authenticity
• •Passion for Leather
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Elegant, Passionate, Informative, Authentic) with specific examples of words to use and avoid. Include guidance on sentence structure and overall style. This ensures anyone writing for the brand is aligned.
• •Prioritize "Show, Don't Just Tell": Instead of simply stating "high quality," describe the *elements* that make it high quality (e.g., "hand-burnished edges," "sourced from Tuscan tanneries," "saddle-stitched for superior strength"). This reinforces the artisanal and informative aspects of the tone.
• •Emphasize Craftsmanship and Materials: Consistently weave in details about the leather used, the handcrafting process, and the durability of the items. This speaks directly to the core values of quality and authenticity.
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy complements the sophisticated and high-quality imagery used on the website and social media. The elegance of the visuals should be matched by the elegance of the words.
• •Engage Authentically: When responding to comments or inquiries, maintain the brand's respectful, informative, and passionate tone. Avoid overly casual slang or generic responses. Personalized and thoughtful interactions reinforce the brand's commitment to its values.

Social Perception

Appreciation for Quality, Value for Craftsmanship, Stylish & Sophisticated, Trustworthy, Niche & Specialized

Copy Examples

• •Instagram Post (New Wallet): Discover the embodiment of enduring style. Our new [Wallet Name] wallet, meticulously handcrafted from the finest Italian full-grain leather, is more than an accessory—it's a companion for life's journey. Feel the distinct character and appreciate the artistry in every stitch. Built to last, designed to be timeless. #Atelier1907 #HandcraftedLeather #TimelessElegance #FullGrainWallet #ArtisanalQuality
• •Facebook Ad (Targeting individuals interested in craftsmanship): Tired of the temporary? Invest in tradition. At Atelier 1907, we pour passion and precision into every leather piece. Our [Product Category, e.g., belts] are handcrafted to not only serve their purpose flawlessly but to tell a story of quality that deepens with every year. Experience the difference of true artisanship. Shop now: [Link]
• •Website Product Description Snippet (for a Leather Bag): The [Bag Name] is a testament to our commitment to superior craftsmanship and timeless design. Constructed from robust, yet supple, [Type of] leather, its character will only enrich with use. Each panel is carefully cut, every edge burnished by hand, ensuring a piece that’s as resilient as it is refined. This isn't just a bag; it's an heirloom in the making.
• •Email Newsletter Subject Line (Promoting a new collection): Introducing a Legacy: The Atelier 1907 Heritage Collection – Crafted for Generations.
• •"About Us" Page Excerpt: At Atelier 1907, leather is more than a material; it's our legacy. We believe in the quiet confidence of pieces made by hand, with patience and an unwavering eye for detail. Our artisans breathe life into timeless designs, creating not just products, but enduring symbols of quality that you can carry with pride for years to come.