Brand Tone

Sentimental, Celebratory, Elegant, Luxurious, Personal, Unique, Nostalgic, Joyful

Brand Values

• •Preservation of Memories
• •Celebration of Life's Milestones
• •Quality Craftsmanship
• •Individuality & Personalization
• •Joy & Connection

Best Practices

• •Always Anchor to "Celebration" and "Memory": Ensure that the copy consistently ties back to the core concepts of preserving joyful memories and celebrating significant life events.
• •Use Evocative and Emotive Language: Employ words that trigger feelings of joy, nostalgia, sentimentality, and elegance (e.g., "cherish," "sparkling," "unforgettable," "exquisite," "legacy").
• •Maintain an Elegant and Sophisticated Voice: Reflect the premium nature of the product through polished, refined language. Avoid overly casual slang or jargon that doesn't align with a luxury feel.
• •Highlight Uniqueness and Personalization: Emphasize what makes the product special – the ability to hold a personal champagne cap, making each piece a one-of-a-kind storyteller.
• •Develop and Adhere to Brand Voice Guidelines: Create a clear document outlining the brand's personality, tone, approved vocabulary, and "do's and don'ts" to ensure all communications are consistent, regardless of who is writing them. This helps in building a recognizable and trustworthy brand identity.

Social Perception

Deep emotional connection, comfort, and a way to keep loved ones or special moments close. A niche, innovative, and celebratory brand within the broader keepsake jewelry market. A brand that appreciates and curates luxury lifestyle experiences.

Copy Examples

• •Headline: "Unlock Your Sparkling Memories. Wear the Moment." Body: Every champagne pop tells a story. A proposal, a graduation, a 'just because' celebration. Our exquisite lockets are designed to hold that precious cap, keeping your most cherished memories close to your heart. Crafted in Australia from the finest sterling silver, it’s more than jewelry – it’s a wearable toast to your life's highlights.
• •Social Media Post (Instagram/Facebook): Image: Elegant flat lay of a locket with a champagne cap, alongside a champagne flute and perhaps some flowers. Caption: "Remember that feeling? The joy, the laughter, the clinking glasses. ✨ Our Wearing Memory locket lets you carry that exact moment with you, always. What milestone would you capture? #WearingMemory #ChampagneMoments #LuxuryJewellery #CelebrateLife #Keepsake"
• •Product Description Snippet: Each Wearing Memory piece is a tribute to life's unforgettable celebrations. Designed to cradle the cap from your most treasured bottle of champagne, this sterling silver locket transforms a fleeting moment into an enduring emblem of joy. Personalize your story, wear your triumph.
• •Email Subject Line: "A Timeless Keepsake for Your Unforgettable Moments ✨" Email Body Intro: "Life is a collection of precious moments, often marked by the joyous pop of a champagne cork. At Wearing Memory, we believe those moments deserve to be held onto. Discover our unique collection of handcrafted jewelry designed to keep your celebrations alive, long after the bubbles have faded."
• •Short Ad Copy (e.g., Google Ads): Wear Your Celebration | Wearing Memory Jewelry | Lockets for Champagne Caps | Cherish Every Milestone | Shop Now