Brand Tone

Playful, Whimsical, Cute, Adorable, Enthusiastic, and Friendly

Brand Values

• •Joy and Happiness
• •Playfulness and Mischief
• •Love for Cats
• •Quality and Durability
• •Self-Expression and Personality

Best Practices

• •Embrace "Cat Language": Use cat-related puns and playful language (e.g., "purrfect," "catitude," "feline fun") where appropriate, but don't overdo it to the point of being cheesy.
• •Focus on Joy and Positivity: Keep the language upbeat, cheerful, and focused on the happiness and smiles the products bring. Use exclamation points to convey enthusiasm.
• •Highlight Cuteness and Whimsy: Consistently use words like "adorable," "cute," "charming," "whimsical," and "playful" to describe the products and the brand's essence.
• •Speak Directly to Cat Lovers: Create a sense of community by addressing cat lovers directly and acknowledging their shared passion for felines.
• •Maintain a Visual-Verbal Match: Ensure that the playful and cute tone of the copy is always reflected in the visual presentation of the products (which it currently is with the sticker designs). Any future marketing imagery should align with this established aesthetic.

Social Perception

Positive, Niche Appeal, Emerging Brand

Copy Examples

• •Warning: Extreme Cuteness Overload! 😻 Our newest Kitty Klinger is here to steal your heart (and maybe your snacks!). Stick this little troublemaker on your laptop and get ready for smiles wherever you go. #KittyKlingers #CuteStickers #CatObsessed
• •Life’s too short for boring stuff! ✨ Sprinkle some feline fun onto your world with Kitty Klingers. Our durable, adorable stickers are purrfect for personalizing your favorite things. What will you Klinger-fy first? #WhimsicalWorld #StickerLove #Catitude
• •Things are getting a little spooky and a LOT cute around here! 🎃 Our Keyboard Stealer Kitty is ready for some mischievous Halloween fun. Grab yours and let the adorable antics begin! #HalloweenCats #MischiefManaged #KittyKlingers
• •Spills? Sunshine? No problem! 💪 Our laminated vinyl Kitty Klingers are built to last, keeping their purrfect charm through all your adventures. Stick 'em, love 'em, and watch the cuteness endure! #DurableDesigns #QualityStickers #MadeToLast
• •Which Kitty Klinger best describes your Friday mood? 🤔 Are you a 'Fast Food Kitty' ready to indulge, or a 'Yarn Kitty' cozying up? Show us your Klinger-style! #FridayFeeling #CatLoversUnite #FunWithStickers