Brand Tone

Friendly, Playful, Caring, Passionate, Trustworthy, Responsible, Enthusiastic, and Engaging

Brand Values

• •Pet Well-being and Health
• •Quality and Safety
• •Connection and Joy
• •Fun and Love for Pets
• •100% Natural Products

Best Practices

• •Use Engaging and Inclusive Language: Address pet owners directly ("amigos de duas e quatro patas") and use warm, inviting language that fosters a sense of community.
• •Highlight "Handpicked with Love": Emphasize the careful selection of products, reinforcing quality and the passion behind the brand.
• •Incorporate Playful Descriptions: When describing products, use vivid and fun language (e.g., "brinquedos que vão fazer seu peludo pular mais alto que pipoca na panela" - toys that will make your furry one jump higher than popcorn in a pan).
• •Maintain a balance between playful and trustworthy, ensuring information is accurate and reliable.
• •Showcase Alê the Yorkshire as a friendly and knowledgeable guide in the world of pet care.

Social Perception

A recognized brand within the Brazilian pet market, particularly for natural treats, perceived as helpful, friendly, and trustworthy.

Copy Examples

• •Olá, amigos de duas e quatro patas! Welcome to the Blog do Alê!
• •Swing by De Alecrim Pet Petit – your pet’s happy place!
• •De Alecrim Pet Petit – escolhido a dedo, com amor e um toque de diversão (handpicked, with love and a touch of fun).
• •Paixão primordial: cuidar da saúde e bem-estar dos nossos pets (primordial passion: taking care of the health and well-being of our pets).
• •Princípio inegociável o cuidado e o afeto (non-negotiable principle of care and affection).