Brand Tone

Friendly, Approachable, Caring, Passionate, Stylish, and Trendy

Brand Values

• •Love for Pets
• •Style and Design
• •Quality and Comfort
• •Handmade/Artisanal Care

Best Practices

• •Emphasize the fashionable designs and comfort/durability of products.
• •Use warm and inviting language in product descriptions and social media posts.
• •Share behind-the-scenes content showcasing the handmade aspect and care put into the products.
• •Engage with customers and express appreciation for their trust in the brand.
• •Highlight the brand's origin story and the inspiration behind the products (Pixel the Schnauzer).

Social Perception

The brand is perceived as a stylish, caring, and growing business that offers fashionable and comfortable accessories for dogs, rooted in a love for pets and design.

Copy Examples

• •"Dress your furry friend in the latest trends with our stylish and comfy accessories!"
• •"Designed with love and Pixel's comfort in mind, our harnesses are paw-fect for your daily adventures."
• •"Thank you for trusting us to bring style and comfort to your pet's wardrobe!"
• •"Our bandanas are handmade with love, adding a touch of artisanal charm to your pup's look."
• •"Explore our collection of fashionable and functional dog accessories, designed for the modern pet."