Brand Tone

Warm, Personal, Conscious & Purposeful, Minimalist & Modern

Brand Values

• •Artisanry & Craftsmanship
• •Mindful & Sustainable Living
• •Purposeful Design
• •Modern Minimalism
• •Cultural Richness
• •Personal Connection

Best Practices

• •Highlight an Appreciation for Craft & Sustainability: Consistently mention the handcrafted nature of the products, the collaboration with artisans, and the brand's commitment to sustainable practices like eco-conscious packaging and waste recycling.
• •Describe the feeling it aims to evoke in the customer's home (e.g., 'adds character,' 'inspires a more mindful way of living,' 'a quiet, beautiful addition').
• •Weave narratives of sustainability, design, and culture into product descriptions, social media posts, and transactional emails.
• •Emphasize the blend of Indian tradition and modern minimalism in your product descriptions and brand messaging.
• •Showcase the 'purposeful design' aspect by highlighting how each product is not just aesthetically pleasing but also meaningful and tells a story.

Social Perception

Sustainable, unique, and purposefully designed. Niche & Artistic, Associated with Gifting and Home Decor

Copy Examples

• •Explore our latest arrivals – thoughtfully curated lifestyle products that weave sustainability, rich Indian craft, and minimalist elegance into the fabric of your life.
• •From serene ceramic mugs to artistic terracotta wall plates, each piece is a blend of Indian tradition and modern minimalism.
• •Discover our collection of handcrafted ceramics, designed to add a touch of mindful beauty to your everyday rituals.
• •Each Almiro Tree piece tells a story of tradition, sustainability, and the beauty of simple living.
• •Bring the warmth and artistry of Indian craftsmanship into your home with our uniquely designed terracotta collection.