Brand Tone

friendly, caring, and personalized

Brand Values

• •Quality and Craftsmanship
• •Personalization and Customization
• •Customer Satisfaction
• •Passion and Dedication
• •Making Moments Special

Best Practices

• •Use Warm and Approachable Language: Incorporate words like "caring," "love," "special," "joy," and "beautiful." Address the customer directly and personally (e.g., "your vision," "for you").
• •Emphasize Personalization: Consistently highlight the custom-made aspect of the products and the brand's ability to cater to individual desires.
• •Focus on the Emotional Connection: Connect the products to the emotions they evoke or the special moments they enhance (e.g., "cherished keepsakes," "unforgettable touch," "making memories").
• •Show Gratitude and Enthusiasm: In customer interactions, thank customers sincerely and express genuine enthusiasm for their projects or feedback, mirroring the tone seen in their review responses.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the website, social media posts, product descriptions, and customer service communications all reflect the same friendly, caring, and personalized tone.

Social Perception

Positive customer reviews, reliability, recommended for special occasions, established presence.

Copy Examples

• •Wrap your special moments in a cloud of comfort. ✨ Our personalized embroidery turns everyday items into cherished keepsakes. Let's create something beautiful together!
• •From your vision to our loving hands – experience the joy of custom embroidery. Perfect for gifts, weddings, or simply treating yourself to something unique. What can we embroider for you today? 💕
• •More than just stitches, it's a story told in thread. Nuvens de Algodão Bordados: where quality craftsmanship meets your personal touch. Let us add a little extra care to your day.
• •Celebrating a special occasion? Let our custom embroidered robes and gifts add an unforgettable, personal touch. Because every detail matters when you're making memories. 💖
• •Dreaming of the perfect personalized touch? We're here to bring your ideas to life with beautiful, high-quality embroidery. Your happiness is our inspiration! Get in touch and let's start creating. ☁️