Brand Tone

Informal, direct, value-driven, and sometimes inconsistent

Brand Values

• •Affordability
• •Accessibility
• •Value for money
• •Customization (limited)
• •Entry-level quality

Best Practices

• •Focus on value proposition: Emphasize 'bang for the buck' and affordability.
• •Acknowledge the entry-level market: Position products as accessible gateways to gaming peripherals.
• •Highlight key features: Showcase features like hot-swappability, RGB lighting, and build quality (within the price range).
• •Address concerns transparently: Acknowledge criticisms of customer service and product quality, while reinforcing the value proposition.
• •Community engagement: Foster a community-focused approach to rebuild trust, addressing past social media professionalism issues.

Social Perception

A budget-friendly and accessible option for gamers looking for affordable peripherals, especially those new to mechanical keyboards.

Copy Examples

• •Get started with mechanical keyboards without breaking the bank!
• •Hot-swappable keys and RGB lighting? Yes, please!
• •High-quality peripherals at prices you won't believe.
• •Your gateway to the world of gaming peripherals.
• •Level up your game without emptying your wallet.