Brand Tone

Confident, Approachable, Stylish, and Ethical

Brand Values

• •Quality & Durability
• •Sustainability & Ethical Production
• •Functionality & Practicality
• •Unique Design & Aesthetics
• •Customer Satisfaction

Best Practices

• •Embrace "Be the Hiro": Infuse copy with an empowering and inspirational message that encourages customers to live their own adventures and make conscious choices, connecting it back to the quality and sustainability of Batohiro products.
• •Highlight Craftsmanship & Origin: Consistently mention the handmade nature, Czech production, and EU-sourced materials to reinforce quality, ethics, and the unique blend of Japanese-inspired design.
• •Speak with Confident Authenticity: Be direct and proud about the product's features, durability (lifetime warranty), and sustainable practices. Avoid jargon; use clear, relatable language.
• •Maintain an Approachable & Engaging Voice: Especially on social media and in customer service, use a friendly, helpful, and conversational tone. Encourage interaction and share user-generated content.
• •Focus on Benefits & Solutions: While detailing features (like YKK zippers, waterproof materials, organizational pockets), always tie them back to how they benefit the customer – e.g., peace of mind in any weather, easy organization for a stress-free day, a comfortable carry for longer explorations.

Social Perception

Highly Positive, Trustworthy & Reliable, Value for Money, A Brand with a Story, Recommended

Copy Examples

• •Headline: Beyond the Backpack: Craft Your Story. Be the Hiro. Body: Your journey is unique. Your gear should be too. At Batohiro, we handcraft sustainable bags and apparel in the heart of Europe, blending Japanese minimalism with Czech precision. Built to last, designed to inspire. Where will you go next? #Batohiro #BeTheHiro #SustainableStyle
• •Headline: Rain or Shine, Your Adventure Awaits. Body: Don't let a little weather hold you back. Our Minato backpack isn't just stylish; it's built with waterproof YKK zippers and durable, EU-sourced materials to protect what matters. Adventure on, we've got you covered. #BatohiroAdventure #QualityCraftsmanship #ReadyForAnything
• •Headline: More Than Just a Bag. It's a Promise. Body: We believe in what we make. That's why every Batohiro backpack and fanny pack comes with a lifetime warranty. Quality you can trust, style you'll love, for all the journeys ahead. #BatohiroPromise #HandmadeQuality #EthicalFashion
• •Headline: Feel-Good Fashion, Inside and Out. Body: Look good, feel good, do good. Our apparel is designed with original art from Czech artists and crafted from sustainable materials. Express your unique identity while making a conscious choice for the planet. #BatohiroStyle #WearYourValues #SupportLocalArtists
• •Headline: Join the Batohiro Family. Body: Thousands of happy adventurers and city explorers already trust Batohiro for quality, style, and durability. Discover why our customers rave about their gear. Check out our latest collection and find your perfect companion. #BatohiroCommunity #CustomerLove #CzechMade