Brand Tone

Inclusive, Understanding, Supportive, Empowering, Casual, Stylish, Direct, Informative

Brand Values

• •Neurodiversity Acceptance and Celebration
• •Inclusivity
• •Thoughtful Curation
• •Meeting Specific Needs
• •Style and Comfort

Best Practices

• •Prioritize Inclusive Language: Always use person-first language (e.g., 'autistic individuals' rather than 'autistics' unless quoting or referencing a group that self-identifies that way) and be mindful of evolving terminology within the neurodiversity community. Clearly state inclusivity for all neurodivergent individuals and allies.
• •Emphasize 'By Us, For Us': Highlight the fact that the shop is created and curated by neurodivergent individuals where applicable. This builds authenticity and trust.
• •Balance Support with Style/Function: While the supportive aspect is key, also showcase the practical benefits, quality, and (where relevant, especially on platforms like TikTok) the style or trendiness of the products.
• •Maintain a Positive and Empowering Voice: Frame products and messaging around empowerment, comfort, self-expression, and celebrating individuality.
• •Be Clear and Direct: Avoid jargon where possible (unless it's community-specific and understood by the target audience) and make product information easy to understand. Ensure calls to action are clear.

Social Perception

Niche and Targeted, Supportive Resource, Awareness and Advocacy (Implied), Fashion-Conscious, Potential for Misinterpretation of 'Aspie'

Copy Examples

• •Aspie Shop: Curated for comfort, designed for you. Explore our collection of apparel, sensory tools, and lifestyle goods that celebrate neurodiversity. Because being you should always feel good. #AspieShop #NeurodivergentFriendly #ActuallyAutistic #ADHD
• •✨ Unbox your new favorite! ✨ Our [Product Name] is all about [Key Feature 1 e.g., sensory-friendly fabric] and [Key Feature 2 e.g., on-trend style]. Perfect for [Occasion/Use]. Shop the look at Aspie Shop! #NeurodiverseFashion #StyleInspo #AspieShopFinds #[RelevantFashionTrend]
• •At Aspie Shop, we believe in creating a space where everyone feels understood and celebrated. Our products are chosen with care, by neurodivergents, for neurodivergents (and allies!). What are you looking for to make your world a little more comfortable or stylish today? Let us know in the comments! 👇 #AspieCommunity #Neurodiversity #SupportSmallBusiness #MadeForUsByUs
• •Find your calm with our [Sensory Product Name]. Thoughtfully designed to provide [Specific Sensory Benefit e.g., soothing tactile input or focused attention]. Discover tools that support your well-being at AspieShop.com. #SensoryTools #StimToys #NeurodivergentSupport #SelfRegulation
• •Welcome to Aspie Shop! Your place for neurodivergent-friendly style and essentials. Enjoy 10% off your first order when you join our community newsletter! [Link to Sign Up] (Based on existing 10% off offer).