Brand Tone

Luxurious, Evocative, and Culturally Rooted

Brand Values

• •Quality and Craftsmanship
• •Sensory Experience and Emotion
• •Elegance and Sophistication
• •Authenticity
• •Customer Connection/Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Arrmas' tone (Luxurious, Evocative, Culturally Rooted) with examples of do's and don'ts. This ensures anyone writing for the brand understands the desired voice.
• •Use Rich, Sensory Language: Incorporate words that appeal to the senses (smell, sight, touch) and evoke emotions. Describe not just the notes, but the feelings and imagery the fragrances inspire, drawing from the cultural heritage. (e.g., "golden honey accents," "warm amber base," "delicate fragrance of handpicked blooms").
• •Weave in the Heritage: Subtly and authentically reference the Arabic origins and traditional ingredients. This reinforces the brand's unique selling proposition and appeals to customers seeking authenticity.
• •Maintain Elegance and Professionalism: Even when adopting a more casual tone for platforms like TikTok, ensure the language remains sophisticated and aligns with the luxury positioning. Avoid slang or overly casual phrasing that could dilute the brand's premium image.
• •Focus on Storytelling: Frame products and brand messages within a narrative. Whether it's the "story" of an ingredient, the "journey" a scent takes you on, or the "memory" it evokes, storytelling creates a deeper connection with the audience than just listing features.

Social Perception

Positive: Customers generally appreciate the quality, longevity, and uniqueness of Arabic perfumes. The "dupe culture" noted on TikTok suggests an appreciation for affordable luxury. Good customer service experiences, when they occur, are positively highlighted.

Copy Examples

• •Arrmas Perfumes: Unveil Your Essence. Discover the ancient allure of Arabia, bottled.
• •Immerse yourself in the mystique of our pure Oudh. Each drop tells a story of tradition, a whisper of desert nights and timeless elegance. Experience a fragrance that lingers, leaving an unforgettable signature.
• •Let the rich notes of amber and musk transport you. Our latest collection is more than perfume; it's an heirloom of scent, crafted for the connoisseur in you. #ArrmasPerfumes #LuxuryFragrance #ArabicScents #Oud
• •An Invitation to Sensory Royalty: Experience Arrmas.
• •Tired of fleeting scents? Arrmas Perfumes offers enduring elegance. Rooted in heritage, designed for today. ✨ What story will your scent tell? #Arrmas #SignatureScent #EvokeEmotions