Brand Tone

Expert & Informative, Professional & Trustworthy, Enthusiastic & Passionate, Community-Focused & Supportive, Aspirational & Exciting

Brand Values

• •Safety
• •Quality
• •Customer Satisfaction & Service
• •Expertise & Knowledge
• •Accessibility & comprehensiveness
• •Community

Best Practices

• •Prioritize "Safety and Expertise First" Language: Always weave in elements of safety, quality, and the expert knowledge of the team. Use terms that resonate with experienced skydivers but are also clear to those newer to the sport.
• •Maintain an Enthusiastic and Passionate Voice: Let the love for skydiving shine through. Use active, energetic language. Words like "thrill," "epic," "adventure," "blue skies," and "stoke" can be used appropriately.
• •Be a Community Hub: Encourage interaction, use user-generated content, and speak as one skydiver to another. Foster a sense of belonging.
• •Be Informative and Educational, Not Just Salesy: Provide genuine value through detailed descriptions, advice, and content (like blog posts) that helps customers make informed decisions.
• •Ensure Visuals and Text are Cohesive: The aspirational and high-quality imagery on Instagram should be matched by copy that evokes the same feelings of excitement, freedom, and professionalism.

Social Perception

Positive within the skydiving community, Seen as Knowledgeable, Trustworthy

Copy Examples

• •Headline: Gear Up, Get Air. Your Next Jump Starts at Sky-Shop. Body: From first-timers to seasoned pros, Sky-Shop is your trusted partner for world-class skydiving gear. Our team of experienced skydivers handpicks every product for safety, quality, and performance. Got questions? We speak your language. Let's get you perfectly equipped for blue skies!
• •Headline: Safety First. Adrenaline Always. Body: At Sky-Shop, we know the thrill of the jump is only possible with complete confidence in your gear. That's why we stock only the most reputable brands and our expert riggers are always here to advise. Fly safe, fly high.
• •Headline: Join the Sky-Shop Family. Share Your #SkyShopAdventures! Body: We're more than a gear store; we're a community of passionate skydivers. Tag us in your incredible jump photos and videos! We love seeing our gear in action and sharing the stoke with fellow sky enthusiasts.
• •Headline: Can't Find It? We'll Hunt It. Body: Looking for that specific piece of kit? As your dedicated skydiving superstore, if it's out there, we'll do our utmost to get it for you. Our mission is to ensure you have exactly what you need for every jump.
• •Headline: Expert Advice. Epic Jumps. Body: Choosing the right canopy or AAD can be daunting. The Sky-Shop crew, all seasoned skydivers themselves, are here to guide you through every spec and feature, ensuring your gear matches your ambition and skill level. Let's talk skydiving!