Brand Tone

Empathetic & Supportive, Professional & Trustworthy, Positive & Uplifting, Accessible & Reassuring

Brand Values

• •Transformation & Empowerment
• •Accessibility & Affordability
• •Authenticity & Lived Experience
• •Well-being & Inner Peace
• •Efficacy & Results

Best Practices

• •Lead with Empathy, Follow with Empowerment: Always acknowledge the user's potential struggles first, creating a connection. Then, shift to an empowering message that offers a clear path to a solution and highlights their ability to achieve positive change.
• •Maintain a Calm, Soothing, and Reassuring Voice: Mirror the often-praised quality of Jamie Clarke's voice in the written copy. Use clear, gentle language. Avoid overly aggressive sales tactics or jargon that could create anxiety or confusion. The tone should feel like a supportive guide.
• •Focus on Benefits and Transformation, Supported by Authenticity: Clearly articulate the positive outcomes users can expect (e.g., "feel calmer," "sleep better," "break free from habits"). Ground these claims in the real experiences shared through testimonials and Jamie Clarke's personal journey to maintain authenticity.
• •Be Positive and Hopeful, but Realistic: While the tone is uplifting, avoid making unrealistic guarantees. Frame hypnotherapy as a powerful tool for self-improvement that requires listening and a willingness to change, aligning with the nature of the audio programs.
• •Ensure Clarity and Accessibility in All Communications: Make information easy to understand, whether it's explaining how hypnotherapy works, the benefits of a specific audio, or how to purchase. Avoid overly clinical or complex language. The goal is to make the solutions feel accessible to everyone.

Social Perception

Effective Solutions, High Trust in the Hypnotherapist, Positive Customer Experience, Source of Hope, Supportive Community

Copy Examples

• •Facebook/Instagram Ad (Empathetic & Uplifting): Feeling weighed down by anxiety or struggling to break free from old habits? You're not alone, and lasting change IS possible. Discover the gentle power of hypnotherapy from the comfort of your home. Let Jamie Clarke's soothing guidance help you unlock a calmer, more confident you. Thousands have already transformed their mindset – isn't it your turn? ✨ Learn more & find your audio via the link in bio. #NewMindsetHypnotherapy #PositiveChange #SelfHealing #YouAreNotAlone
• •Website Homepage Snippet (Professional & Reassuring): Welcome to New Mindset Hypnotherapy. Experience profound, positive shifts with our professionally crafted hypnotherapy audio programs. Designed by certified hypnotherapist Jamie Clarke, our sessions address anxiety, sleep, weight management, and more, empowering you to achieve your wellness goals. Explore our collections and begin your journey to a new mindset today.
• •TikTok Video Script (Short, Engaging & Accessible - overlaid on calming visuals/Jamie speaking): Struggling with [specific issue e.g., 'late-night cravings' or 'can't switch off to sleep']? 🧠✨ Hack your habits with hypnotherapy! It's easier than you think. Just listen & let your subconscious do the work. Tap the link to try our [relevant audio, e.g., 'Sensible Weight Loss' or 'Better Sleep'] audio and wake up to a new you! #HypnotherapyWorks #MindsetShift #NewMindset #SelfImprovementTips #[RelevantHashtag]
• •Email Subject Line (Benefit-driven & Positive): Unlock a More Confident, Calmer You This Week with New Mindset Hypnotherapy *Body Snippet:* Imagine waking up feeling refreshed, focused, and free from the anxieties that hold you back. At New Mindset Hypnotherapy, we believe in your power to change. Our targeted audio sessions, guided by Jamie Clarke, have helped countless individuals like you find inner peace and achieve their goals. Ready to write your new story?
• •YouTube Video Description (Informative & Supportive): In this video, Jamie Clarke explains how hypnotherapy can effectively help you overcome [specific issue, e.g., 'social anxiety']. Learn about the subconscious patterns that contribute to this challenge and discover how our targeted audio programs can guide you towards greater confidence and ease in social situations. At New Mindset Hypnotherapy, our mission is to make peace of mind and the ability to reach your potential available to everyone. 🔗 Explore our 'Confidence & Self-Esteem' audio collection here: [Link] 👍 Don't forget to like, subscribe, and share if you find this helpful! Let us know in the comments what topics you'd like us to cover next. #Hypnotherapy #SocialAnxietyRelief #NewMindsetJourney #MentalWellness