Brand Tone

Enthusiastic & Passionate, Approachable & Community-Oriented, Knowledgeable & Product-Focused, Direct & Informative

Brand Values

• •Customization & Individuality
• •Quality
• •Customer Satisfaction
• •Passion for Vehicles (especially Ford Rangers)
• •Innovation

Best Practices

• •Know Your Audience: Understand that your customers are vehicle enthusiasts, likely proud of their 4x4s, and appreciate both aesthetics and functionality. Speak their language (e.g., "rig," "build," "mods").
• •Stay Enthusiastic and Passionate: Let your genuine love for vehicle customization shine through in your wording. Use exclamation points appropriately and convey excitement about your products and customer projects.
• •Be Visually Driven in Text: Even in text, evoke the visual appeal of the products. Use descriptive words that help customers imagine the product on their vehicle (e.g., "aggressive stance," "sleek finish," "bold statement").
• •Foster Community: Use inclusive language ("we," "us," "your build"). Encourage interaction by asking questions, running polls, and prompting users to share their photos and experiences.
• •Balance Information with Inspiration: While providing clear, concise product information is crucial, also inspire customers with the possibilities. Show them what their vehicle *could* be with Wans Custom parts. Highlight the transformation and the feeling of pride that comes with a customized vehicle.

Social Perception

Positive, Niche Specialist, Reliable, Engaged

Copy Examples

• •🔥 NEW ARRIVAL! 🔥 Ready to give your Ranger a meaner look? Our new Stealth Series LED Grille is here! Precision-engineered for a perfect fit and maximum impact. Light up the trail and turn heads. Shop now and transform your ride! #WansCustom #FordRanger #LEDGrille #CustomUte
• •Check out this awesome setup from @[CustomerTag]! Rocking our Wans Custom fender flares and that signature grille. We LOVE seeing your builds – it's what drives us! Got a Wans Custom ride? Tag us for a chance to be featured! #CustomerSpotlight #WansCustomFamily #FordRangerMods
• •Why settle for stock? Our Tailgate Damper Kits aren't just about convenience; they're about quality engineering. Smooth, controlled descent every time, protecting your tailgate and adding a touch of refinement. Easy DIY install. Upgrade your ute experience today. Learn more on our site! #WansCustom #TailgateDamper #FordAccessories #QualityParts
• •⚡️FLASH SALE!⚡️ For 48 hours only, grab our popular Raptor-style Grille Badge for 15% OFF! Unleash that aggressive look you've been wanting. Don't miss out – your Ranger deserves this upgrade! Link in bio. #WansCustomSale #FordRangerParts #LimitedTimeOffer
• •It all started with a passion for pushing our Ford Rangers to the limit – and making them look unique while doing it. At Wans Custom, we're not just selling parts; we're sharing our obsession for crafting the ultimate custom ride. Got a vision? Let's help you build it. #WansCustomStory #FordRangerPassion #CustomBuilt