Brand Tone

friendly, approachable, personal, enthusiastic, and value-conscious.

Brand Values

• •Affordability & Value
• •Style & Trendiness
• •Customer Connection & Personal Service
• •Quality (mentioned by customers/brand)
• •Transparency & Honesty
• •Convenience

Best Practices

• •Know Your Audience & Speak Their Language: Continue using "Dames" or similar friendly, direct addresses. Incorporate popular, relevant (Dutch) fashion slang or social media phrases where appropriate, especially on platforms like TikTok and Instagram.
• •Emphasize Value & Style Together: Always link the affordability and trendiness. Don't let one overshadow the other. Phrases like "stylish steals," "affordable luxury," or "trend-savvy prices" can work well.
• •Maintain a Personal & Approachable Voice: Write as if you're talking to a friend. Use contractions, exclamation points (appropriately), and an enthusiastic tone. Share styling tips and ask questions to encourage engagement. Reference the personal connection made via TikTok Lives.
• •Be Honest & Transparent: Reflect the brand's stated value of showing things "as they really are." This means accurate product descriptions and clear communication about policies (shipping, returns).
• •Stay Positive & Enthusiastic: The brand has an energetic vibe, especially on TikTok. This should carry through all communications. Focus on the joy of fashion, self-expression, and finding great pieces.

Social Perception

go-to online boutique for affordable and trendy women's fashion, particularly by a Dutch-speaking audience. The personal interaction via TikTok Live probably fosters a sense of community and trust. Customers seem to appreciate the value for money, the style of the clothing, and the personal touch of the brand. The owner is perceived as spontaneous and nice.

Copy Examples

• •Instagram Post (New Arrival): "Hey ladies! ✨ Get ready to turn heads! Our NEW collection just dropped, packed with must-have styles that won't break the bank. 😉 Swipe to see your next favorite outfit and remember, orders before 4 PM = shipped today! #ZoivyFashion #NewCollection #AffordableStyle #TrendyLooks #OOTD"
• •TikTok Live Announcement: "Zoivy LIVE tonight at 7 PM! 💖 I'm showing off the latest arrivals – you get to see them up close and personal! Plus, I'm here to answer all your styling Qs. Don't miss out on the fun & fashion steals! #ZoivyLive #FashionTips #PersonalStyling #DutchFashion #Webshop"
• •Website Banner (Homepage): "Stylish, Affordable, Yours! ✨ At Zoivy, discover fashion that feels good and looks amazing, all at prices that make you smile (yep, 20% less!). Free shipping over €50! Shop now! #Zoivy #ValueFashion #WomensWear"
• •Product Description Snippet (for a versatile dress): "From coffee dates to chic evenings out, this dress does it all! 💃 Super comfy, effortlessly stylish, and waiting to be your new wardrobe hero. Pair it with sneakers for a casual vibe or heels for a night out. How will you wear yours? #ZoivyStyle #VersatileFashion #DressToImpress #ComfortIsKey"
• •Email Newsletter Subject Line: "💖 Special Treat Inside, Zoivy Girl! + Fresh Styles You'll LOVE!" Email Body Snippet: "Hi [Customer Name], we believe great style shouldn't cost a fortune! That's why we're so excited to share our newest arrivals – all designed to make you look and feel fantastic. Plus, as a thank you for being part of the Zoivy family, enjoy [discount/offer] on your next order! We're live on TikTok this week too, come say hi! [Link to New Arrivals] [Link to TikTok]"