Brand Tone

Appealing, Value-driven, Engaging, and relatable

Brand Values

• •Accessibility
• •Value
• •Desire fulfillment
• •Empowerment
• •Trust

Best Practices

• •Tailor language, references, and humor accordingly to target audience.
• •Avoid language that makes discounts sound like a compromise on quality; emphasize value.
• •Build brand recognition and trust through consistent messaging.
• •Develop a Brand Voice Guide: Outline key vocabulary, a 'do's and don'ts' list for language.
• •Define the core emotional connection you want to make (e.g., 'empowering,' 'exciting,' 'reliable') to ensure consistency.

Social Perception

A brand that makes desires accessible through smart discounts, without sacrificing quality or value. Perceived as trustworthy, relatable, and empowering consumers to achieve their wants.

Copy Examples

• •Unlock your desires with irresistible discounts!
• •Your wish list just got a whole lot more affordable.
• •Making your dreams a reality, one discount at a time.
• •Don't compromise on quality; get the best for less!
• •Treat yourself without breaking the bank.