Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Quality-Conscious & Discerning, Transparent & Honest, Approachable & Friendly, Artisanal & Craft-Focused

Brand Values

• •Quality
• •Passion
• •Transparency
• •Sustainability
• •Craftsmanship
• •Customer Satisfaction
• •Community (local/coffee)

Best Practices

• •Immerse in the "Why": Always circle back to the core passion for coffee and the commitment to quality. Let this genuine enthusiasm shine through.
• •Educate, Don't Intimidate: Share knowledge about origins, processing, and flavors in an accessible way. Avoid overly technical jargon unless clearly explained. The goal is to enhance appreciation, not to alienate.
• •Use Sensory Language: Describe coffee with vivid adjectives that appeal to taste, smell, and even texture (e.g., "silky body," "bright acidity," "aromatic bloom").
• •Maintain Transparency: Be open about sourcing practices (where appropriate and possible in short copy) and the journey of the beans. This reinforces trust and aligns with stated values.
• •Speak as a Fellow Coffee Lover: Use "we" and "our" to create a sense of shared passion. Address the customer directly and make them feel part of the 24 Point Coffee community, whether they are a home brewer or a wholesale partner.

Social Perception

High-Quality Product Provider, Knowledgeable Roasters, Reliable & Good Service, Artisan Brand, Trustworthy

Copy Examples

• •Discover the soul of coffee. At 24 Point Coffee, we meticulously source and roast exceptional beans, unlocking a world of flavor in every cup. Taste the passion.
• •Journey to Huehuetenango with our latest Guatemalan offering. Grown under the shade of chalum trees and carefully washed, these Caturra & Bourbon beans burst with notes of rich chocolate, bright citrus, and a lingering nutty sweetness. It’s more than coffee; it’s an experience crafted with dedication.
• •From a humble home roaster to your daily ritual. Our obsession? Unveiling the true character of every coffee bean. We believe in quality you can taste and transparency you can trust. Join our coffee journey.
• •Fresh Harvest Alert! Taste the Terroir: [New Coffee Name] Has Arrived.
• •Elevate your café's coffee program. Partner with 24 Point Coffee for sustainably sourced, expertly roasted beans that will delight your customers and showcase your commitment to quality.