Brand Tone

Trendy, Accessible, Enthusiastic, Direct, Sales-Focused

Brand Values

• •Convenience
• •Customer Satisfaction
• •Being Up-to-Date
• •Potential for Trust Building

Best Practices

• •Highlight trending products and new arrivals to emphasize the brand's focus on current styles.
• •Clearly communicate the benefits of free shipping and cash on delivery to reinforce convenience and accessibility.
• •Use enthusiastic and engaging language, incorporating emojis and exclamation marks in social media posts.
• •Incorporate hashtags related to fashion, Colombian locations, and e-commerce trends.
• •Focus on Aspiration and Desirability (Subtly): While being accessible, frame products in a way that appeals to the customer's desire to be stylish, comfortable, or efficient (e.g., "sé la envidia," "confort que mereces," "vida más fácil").

Social Perception

Trendy, convenient, customer-centric, and trustworthy, particularly regarding payment security.

Copy Examples

• •¡LO QUIERO YA! Aprovecha HOY CON 27% DE DESCUENTO.
• •⚜️ espectaculares vestidos para lucir siempre a la moda.
• •lindas bermudas para disfrutar del sol colombiano.
• •Espectacular set, ideal para cualquier ocasión. ¡Precio increíble!
• •Imagina llegar a casa y hundirte en un sillón tan cómodo que sientas que flotas. Prepárate para los cumplidos.