Brand Tone

Energetic, modern, humorous, engaging, innovative, family-friendly, approachable, enthusiastic, fan-focused, collectible-oriented

Brand Values

• •Entertainment
• •Innovation (breaking magician stereotypes, using technology)
• •Connection (with the audience, making magic personal)
• •Fun
• •Creating memorable experiences
• •Showmanship
• •Fandom
• •Appreciation for pop culture collectibles
• •Providing fans with desired merchandise
• •Transparency

Best Practices

• •Know Your Core Identity (Modern, Entertaining, Fan-Centric): Always circle back to the core of what Adam Trent and B3SIDE SHOW represent. For Adam, it's about innovative, engaging, and fun entertainment. For the shop, it's about fueling fan passion for collectibles. Every piece of copy should echo this.
• •Use Energetic and Approachable Language: Avoid overly formal or stuffy language. Opt for words that convey excitement, fun, and a direct connection with the audience. Use contractions and a conversational style where appropriate.
• •Incorporate Humor and Playfulness (especially for Adam Trent): Adam Trent's performances are known for comedy. Let this shine through in promotional materials and social media interactions. For the merchandise, a playful nod to the "can't resist" nature of collecting works well.
• •Focus on the Experience and Emotion: Highlight not just the trick or the product, but the feeling it evokes – wonder, laughter, joy, the thrill of owning a prized collectible. Adam often speaks about creating memories.
• •Maintain Consistency Across Platforms: Whether it's a tweet, an Instagram caption, a website blurb, or a product description on the Shopify store, the underlying tone and values should feel familiar and aligned with the overall brand of Adam Trent and B3SIDE SHOW. Ensure the language used for merchandise complements the entertainer's persona.

Social Perception

Largely perceived as a talented, modern magician who puts on a highly entertaining show suitable for families. He's seen as someone who has successfully updated the image of a magician. The viral video of his act of kindness also contributed to a positive perception of his character. As an official merchandise channel for a popular entertainer, it would likely be perceived by his fans as a legitimate source for branded and related collectible items.

Copy Examples

• •For an Adam Trent Show Promo: "Forget everything you thought you knew about magic! Get ready for Adam Trent, where illusions, comedy, and next-level tech collide for an unforgettable night of 'Wow!' and 'How did he DO that?!' It's not just a magic show; it's an experience. #AdamTrentMagic #ModernMagic #FamilyFun"
• •For b3sideshow Merchandise (New Arrival): "Fuel your fandom! Straight from the B3SIDE SHOW vault, the [Collectible Name] has just dropped! This limited-edition piece is a must-have for any true collector. Besides how could you resist? 😉 Grab yours before it vanishes! #b3sideshow #Collectibles #[Franchise] #LimitedEdition"
• •Social Media Post (Adam Trent Engaging Fans): "What was your favorite illusion from my latest special? Drop a comment below! Loved bringing a bit of magic to your screens. Remember, the real magic is in the shared laughter and wonder! ✨ #MagicMoments #AudienceLove #AdamTrent"
• •Email Subject Line (Merchandise Store Promotion): "Psst... Your Next Favorite Collectible is Here (Thanks, B3SIDE SHOW!)"
• •Website Banner (adamtrent.com): "Adam Trent: More Than Magic. It's an Adventure. Experience the Future of Entertainment. Book Tickets Now!"