Brand Tone

Edgy, individualistic, and empowering; Infusing everyday wear with myth and legend; Trendy yet timeless.

Brand Values

• •Individuality & Self-Expression
• •Community
• •Quality
• •Mythic Inspiration
• •Comfort

Best Practices

• •Differentiate the brand clearly from other companies using the name 'Mythic'.
• •Ensure all writers and content creators adhere to the brand's unique voice and values.
• •Every piece of content should feel like part of a larger story of defiance and strength.
• •Emphasize quality craftsmanship and materials in product descriptions.
• •Focus on the lifestyle aspect, not just selling clothes, highlighting comfort and quality.

Social Perception

A brand that encourages self-expression and individuality, fostering a community of like-minded individuals who appreciate quality and unique design inspired by myth and legend.

Copy Examples

• •Unleash your inner legend.
• •Defy the ordinary, embrace the myth.
• •Where myth meets modern style.
• •Crafted for comfort, designed for legends.
• •More than clothes, it's a statement.