Brand Tone

Welcoming, Hospitable, Proud, Traditional, Experiential, Premium, Quality-Focused

Brand Values

• •Quality: Commitment to producing high-grade, specialty Arabica coffee.
• •Authenticity: Offering a genuine 'crop to cup' experience and product.
• •Sustainability & Agro-Tourism: Responsible farming practices and dedication to sharing their agricultural heritage with visitors. This includes being the first farm certified in agro-tourism by the Puerto Rico Tourism Company.
• •Puerto Rican Pride: Celebrating the origin and unique qualities of their coffee and homeland.

Best Practices

• •Focus on Quality and Sensory Details: Describe the coffee with rich adjectives that appeal to taste and smell (e.g., 'rich aroma,' 'smooth body,' 'notes of...').
• •Highlight the origin and unique qualities of their coffee and homeland.
• •Emphasize the 'crop to cup' experience and product authenticity.
• •Showcase the agro-tourism experiences, the on-site café, and positive interactions.
• •Maintain a welcoming tone to all, reflecting local roots with content primarily in Spanish.

Social Perception

High-Quality Product, Exceptional Experience, Authentic Representation of Puerto Rico, Knowledgeable and Passionate Staff, Trustworthy & Reputable

Copy Examples

• •The best of our land, in your cup.
• •Expect a cup rich in Puerto Rican character, with notes of chocolate and sweet plum, a smooth body, and the authentic taste of our beloved Adjuntas mountains.
• •Discover the beauty of Hacienda Tres Ángeles, the first agro-tourism farm certified by the Puerto Rico Tourism Company.
• •Experience the sensory delights of our single-origin Arabica coffee and culinary offerings.
• •From crop to cup, we bring you the authentic taste of Puerto Rico.