Brand Tone

Modern, trendy, sophisticated with a touch of formality when emphasizing legacy and quality.

Brand Values

• •Quality and Craftsmanship
• •Innovation
• •Ambiance Creation & Transformation
• •Customer Experience

Best Practices

• •Maintain a balance between trendy language and core messages of quality and ambiance.
• •Use evocative language to describe the effect of lighting on spaces and emotions.
• •Incorporate customer-centric language to emphasize customer experience.
• •Highlight the innovative aspects of the lighting solutions.
• •Showcase the craftsmanship and attention to detail in the product descriptions.

Social Perception

A modern, innovative brand that enhances living spaces through high-quality, trend-setting lighting solutions.

Copy Examples

• •Illuminate your space with our cutting-edge LED lamps. Modern design meets superior functionality.
• •Transform your patio into a cozy retreat with our outdoor chimineas. Advanced heating technology for unforgettable evenings.
• •Project your dreams with our hologram projectors. Creating lasting impressions, one hologram at a time.
• •Wrap yourself in comfort and positivity with our Lit Affirmation Hoodie. Feel the light within.
• •Curate your perfect ambiance. Discover lighting solutions that redefine elegance and ingenuity.