Brand Tone

Enthusiastic and genuine, with a focus on valuable ideas.

Brand Values

• •Enthusiasm
• •Authenticity
• •Community
• •Innovation
• •Accessibility

Best Practices

• •Maintain Consistency Across All Platforms: Whether it's a website blog post, a Facebook update, or a Pinterest description, the core tone should remain recognizable.
• •Ensure enthusiasm feels genuine and tied to the mission of bringing valuable ideas to the audience.
• •Incorporate user-generated content to build authenticity and community.
• •Focus on visual storytelling that complements the brand's tone.
• •Adapt the tone slightly for each platform while maintaining the core brand voice.

Social Perception

A trendy, accessible, and engaging brand with a strong community presence.

Copy Examples

• •Check out our latest TikTok trend - you won't want to miss it!
• •Visit us in-store for exclusive deals and a fun shopping experience!
• •Excited to share our new collection designed to inspire your creativity!
• •Join our community and let's explore amazing ideas together!
• •Transforming everyday life with innovative and accessible products.