Brand Tone

Heartfelt and Sentimental, Personal and Inclusive, Celebratory and Occasion-Focused, Friendly and Approachable

Brand Values

• •Personalization and Self-Expression
• •Love and Connection
• •Quality and Craftsmanship
• •Joy and Giving Back
• •Customer Satisfaction

Best Practices

• •Focus on Emotion: Always aim to connect with the customer's feelings. Use words that evoke love, gratitude, joy, and nostalgia. Highlight the emotional impact of giving and receiving the gift.
• •Emphasize Personalization: Consistently remind customers that these aren't just products, but personalized expressions. Use phrases like "made just for you," "your unique message," "a personal touch."
• •Keep it Celebratory and Positive: Frame products around celebrations, milestones, and expressions of appreciation. Maintain an uplifting and optimistic tone.
• •Be Inclusive and Warm: Use welcoming language that speaks to "all walks of life." Ensure your copy makes everyone feel like they can find something meaningful. Refer to diverse family structures (e.g., "step-mothers," "bonus daughters").
• •Highlight Craftsmanship and Care: Subtly weave in the idea that products are "crafted with love" and attention to detail, reinforcing quality and the special nature of the gift.

Social Perception

Customers perceive the brand positively, highlighting "excellent quality," "fast shipping," and "great communication." The brand is likely perceived as a go-to source for personalized and sentimental gifts for various occasions, particularly for expressing affection to loved ones. The product line is focused on personalized, heartfelt, and somewhat traditional gift items like apparel, jewelry, and home decor with sentimental messages.

Copy Examples

• •Show Mom her heart of gold is seen and cherished. This Mother's Day, gift her a beautifully crafted necklace, personalized with a love that’s uniquely yours. Because a love like hers deserves to be celebrated every day.
• •For the dad who’s your hero, your guide, your friend. Start his day with a smile with a personalized mug that’s as unique as he is. It’s more than a gift; it’s a daily reminder of how much he means to you.
• •Years of love, laughter, and cherished moments. Capture the beautiful story of your journey together with a personalized acrylic plaque. A timeless gift to celebrate the love that only grows stronger.
• •To your amazing daughter – a little reminder of her strength, her sparkle, and how much she’s loved. Our personalized treasures are crafted to reflect her unique spirit and the special bond you share. Because every day is a good day to make her feel cherished.
• •Wear your heart on your sleeve, or your favorite quote! At Ragtag Gifts, we help you express your unique style with personalized apparel crafted with love. Be you, unapologetically.