Brand Tone

Playful, engaging, friendly, and community-oriented.

Brand Values

• •Community
• •Engagement
• •Friendliness
• •Playfulness
• •Positivity

Best Practices

• •Use emojis and questions to encourage engagement.
• •Incorporate humor and lightheartedness in your content.
• •Highlight user-generated content to foster a sense of community.
• •Stay up-to-date with trends relevant to dog owners.
• •Maintain a friendly and approachable tone in all interactions.

Social Perception

Positive, with users sharing positive experiences and appreciation for the products. High engagement and a strong sense of community among customers.

Copy Examples

• •"Paws-itively the best treats in town! Does your pup agree? 🐾 Let us know in the comments!"
• •"Is your dog a trendsetter? Show us your pup's best look using #TrendyTails!"
• •"We're barking with joy to see all your amazing pet pics! Keep 'em coming! 🐶 #DoggyLove"
• •"Life is ruff, get a treat. You deserve it!"
• •"Happy National Dog Day to all our furry friends! We woof you!"