Brand Tone

Supportive & Empowering, Solution-Oriented & Efficient, Community-Focused & Connecting, Approachable & User-Friendly, Innovative

Brand Values

• •Connection: Bringing people together through activities and fostering community is a primary value.
• •Efficiency & Simplification: Helping organizations save time and streamline complex operations is a key driver.
• •Empowerment: Providing tools and support for leaders of activity-based organizations to succeed and focus on meaningful experiences.
• •Innovation & Problem-Solving: Leveraging technology to solve real-world challenges in managing sports and recreation.
• •Customer Focus & Support: Prioritizing user experience and offering strong customer support.
• •Growth: Helping businesses attract members, run efficiently, and ultimately grow.

Best Practices

• •Focus on 'You' (The Client): Address the client directly and highlight how Plan2Play solves *their* problems and helps *them* achieve their goals (e.g., 'Plan2Play empowers *you* to...')
• •Emphasize Benefits, Not Just Features: Instead of just listing software capabilities, explain the positive outcomes those features deliver (e.g., 'Save time,' 'simplify daily operations,' 'strengthen connections').
• •Use Supportive and Encouraging Language: Words like 'empower,' 'support,' 'thrive,' 'simplify,' and 'connect' reinforce the brand's mission.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. The software aims to simplify things, so the language should reflect that ease of use.
• •Showcase Community and Connection: Regularly incorporate language and imagery that reflects people coming together, participating in activities, and building relationships.

Social Perception

Generally perceived as a comprehensive software solution with a good range of features for sports and recreation management. The focus on user-friendliness and customer support is a positive aspect.

Copy Examples

• •Headline: Simplify Your Schedule. Body: Focus on the fun, not the fuss. Plan2Play empowers you to manage your leagues, classes, and memberships all in one place, so you can spend more time building your community.
• •Social Media Post: Tired of juggling multiple apps to manage your club? Plan2Play's ARC platform brings everything together – from attracting new members to running daily operations and connecting your community. Reclaim your time and watch your organization thrive! #SportsManagement #ClubManagement #CommunityBuilding
• •Email Subject: Less Admin, More Playtime. Body: Imagine effortlessly managing registrations, payments, and member communication. Plan2Play makes it a reality. We provide the tools, you create the experiences. Let us help you connect your community through the power of play.
• •Website Banner: Your All-In-One Solution for a Thriving Sports & Recreation Community. Body: Plan2Play helps you attract members, streamline operations, and foster lasting connections. Discover how our intuitive software can transform the way you manage your organization.
• •Ad Copy: Stop letting administrative tasks drain your passion. Plan2Play offers a smarter, simpler way to manage your sports facility or club. From lead capture to event scheduling, we've got you covered. Empower your team, engage your members, and grow your impact.