Brand Tone

Enthusiastic, Sales-Oriented, Direct, Informative, Customer-Centric, Approachable, Aspirational but Accessible

Brand Values

• •Customer Satisfaction
• •Quality
• •Accessibility/Affordability
• •Responsiveness
• •Trendy/Fashion-Forward
• •Community Engagement

Best Practices

• •Use enthusiastic language, especially when promoting new arrivals or live sales.
• •Maintain a direct and informative tone when describing products and providing customer service information.
• •Emphasize customer accessibility by highlighting 24/7 support via WhatsApp and Facebook.
• •Balance aspirational language (e.g., 'premium quality') with mentions of affordability and various price points.
• •Incorporate calls to action that drive engagement with live streams and new collections.

Social Perception

A brand with a base of regular customers who appreciate the engaging live streams, quality products, accessible price points, and direct communication channels that foster a personal connection.

Copy Examples

• •MEGA CENY! Join our Facebook Live stream this week for incredible deals on new handbag arrivals!
• •Discover our premium quality leather handbags. Available in Skóra 4A and Skóra 5A for discerning tastes.
• •Need help? Our customer service team is available 24/7 via WhatsApp and Facebook Messenger. We're here for you!
• •Introducing our latest collection of women's clothing! Trendy styles at affordable prices. #nowakolekcja #odziezdamska
• •Shop our 'Nowości' (New Arrivals) today! Experience the perfect blend of quality and style.