Brand Tone

Creative & Inspiring, Friendly & Approachable, Supportive & Encouraging, Passionate & Enthusiastic, Community-Oriented

Brand Values

• •Creativity
• •Quality
• •Joy of Making
• •Community & Connection
• •Personal Touch & Handmade Charm
• •Empowerment

Best Practices

• •Speak Like a Friend, Not a Corporation: Use warm, inviting language. Address your audience directly ("you," "your") and share your own enthusiasm for crafting. Avoid overly formal or technical jargon.
• •Focus on the "Why" and the "Feeling": Don't just describe what the product is; highlight the experience and emotion it evokes – the joy of creating, the pride in a finished piece, the fun of a workshop.
• •Encourage and Empower: Frame your copy to inspire confidence. Let customers know they *can* do it, and your kits/workshops are there to help them succeed and have fun.
• •Be Visually Descriptive and Evocative: Use words that paint a picture and appeal to the senses, especially when describing craft projects or the atmosphere of a workshop (e.g., "cozy," "vibrant," "charming," "sparkling").
• •Maintain Authenticity: Let the genuine passion for crafting and community shine through. Share behind-the-scenes glimpses, personal stories (where appropriate), and celebrate your customers' creativity. This builds trust and a relatable connection.

Social Perception

Customers and the online audience perceive Shack in the Back Designs as a source of fun, accessible creativity. The brand is seen as offering high-quality, unique DIY kits and home decor items. There's an appreciation for the personal touch and the passion of the owner/creator. Workshops are viewed as enjoyable social and learning experiences. The brand is likely seen as a friendly local or Canadian business that cares about its customers and the products it offers.

Copy Examples

• •Unleash your inner artist! ✨ Our NEW [Kit Name] DIY kit has just dropped, packed with everything you need to create a stunning piece for your home. Perfect for a cozy crafternoon or a fun activity with friends. Ready to make some magic? Tap the link in bio to grab yours! #ShackInTheBackDesigns #DIYJoy #NewCollection #CraftKit
• •Gather your friends and get your craft on! 🎨 Join us for our upcoming [Workshop Name] workshop on [Date] at [Time]. We'll guide you step-by-step to create your own beautiful [Project Type]. No experience needed – just bring your enthusiasm! Spaces are limited, so book your spot today and let’s make something amazing together! Visit shackintheback.ca/workshops. #CraftWorkshop #GirlsNightOut #DIYDecor #ShackCreators
• •Add a touch of handmade charm to your home with our beautiful '[Product Name]' sign. Lovingly crafted right here in our shack, this piece is designed to bring warmth and personality to any space. Each sign is unique, just like you! Shop now and bring a little bit of handmade happiness home. #HandmadeWithLove #HomeDecor #ShackStyle
• •We LOVE seeing your Shack in the Back creations! 😍 Don't forget to tag us @shackinthebackdesigns and use #ShackMade for a chance to be featured. Your creativity inspires us every day! Keep those amazing projects coming! #DIYCommunity #CustomerLove #GetCrafty
• •Psst... Something exciting is coming your way! 😉 Our next [Subscription Box Name] is filled with exclusive goodies and a brand-new project to spark your creativity. Imagine a box of curated crafting joy delivered right to your door. Want to be the first to know when it launches? Sign up for our newsletter! Link in bio. #SubscriptionBox #CraftSurprise #MonthlyCrafts #ShackMail