Brand Tone

friendly, passionate, personal, and community-focused

Brand Values

• •Passion for Music and Literature
• •Curated Selection/Quality
• •Support for Australian Authors
• •Customer Connection/Service
• •Community Engagement
• •Creating a "Feels Like Home" Experience

Best Practices

• •Tell Your Story: Share the passion behind the brand. Talk about why you love records and books, and what drives your curation process, just like the "About Us" page does.
• •Use "We" and Personal Anecdotes: Write as the passionate owners. Refer to "Kate and Neil" or use "we" to create a direct, personal connection with the audience. The "voted by my mum" line is a great example of this.
• •Highlight the "Handpicked" Aspect: Emphasize that the collection isn't random; it's thoughtfully curated. This reinforces the value of quality and discovery.
• •Spotlight Australian Focus (for books): Consistently mention the dedication to Australian authors. This is a key differentiator and value proposition.
• •Maintain a Warm and Approachable Voice: Even in product descriptions or FAQs, use language that is welcoming, helpful, and enthusiastic, avoiding overly formal or jargon-filled text. Focus on the joy of discovery and the connection that music and books bring.

Social Perception

Customers perceive Peninsula Records and Books positively, highlighting their excellent service, fast shipping, quality products, and reasonable prices. They are seen as a "hidden gem" and a welcome addition to the Yorke Peninsula, particularly for their focus on Australian authors. The online store is viewed as professional. The collaboration with another local SA business for a gift bundle suggests a positive standing within the local business community.

Copy Examples

• •Rediscover the magic of music. Our handpicked vinyl collection has that track you've been searching for, or the new obsession you're yet to meet. Spin something special today!
• •Dive into a story from your own backyard. We're passionate about Australian authors, and our shelves are brimming with local talent waiting to be explored. Find your next great Aussie read here.
• •More than just a store, we're Kate and Neil – and we love sharing our favourite books and records with you. Every item is chosen with care, hoping it’ll feel like home to you.
• •Can't find that specific album or out-of-print Aussie novel? Let us know! We love a good treasure hunt and will do our best to source it for you.
• •From our little green shed in Stansbury to your doorstep – experience the joy of discovering handpicked vinyl and Australian books. Fast shipping, packed with care, always.