Brand Tone

Caring & Nurturing, Trustworthy & Reassuring, Eco-conscious & Responsible, Informative & Transparent, Modern & Clean

Brand Values

• •Gentleness & Safety
• •Quality & Efficacy
• •Sustainability & Environmental Responsibility
• •Transparency & Authenticity
• •Care & Community

Best Practices

• •Prioritize "Gentle" and "Caring" Language: Always frame product benefits and brand messages through the lens of gentleness, safety, and nurturing care for the baby. Use empathetic and reassuring words.
• •Highlight Eco-Credentials Authentically: Consistently weave in the brand's commitment to sustainability (e.g., "planet-friendly," "biodegradable," "eco-conscious") without greenwashing. Be specific where possible (e.g., "made with organic bamboo").
• •Maintain Transparency and Build Trust: Be open about ingredients, the Korean heritage, and testing processes. Encourage and feature genuine customer testimonials and reviews to reinforce trustworthiness.
• •Keep it Clean, Positive, and Reassuring: Mirror the visual aesthetic with clear, concise, and uplifting language. Avoid overly technical jargon unless clearly explained. The overall tone should make parents feel confident and supported.
• •Educate and Inform Subtly: While the primary tone is caring, incorporate educational elements about product benefits, ingredient quality (like the multi-stage water purification), and why Rico Baby is a good choice for both baby and the environment. This reinforces the brand as a knowledgeable and responsible choice.

Social Perception

Positive for Sensitive Skin, High Quality & Gentle, Eco-Friendly Appeal, Trustworthy Korean Brand, Good Value (especially via bulk buys)

Copy Examples

• •Instagram Post (Image: Close-up of a happy baby's skin): Pure comfort, pure love. ❤️ Our Rico Baby wipes, crafted with 99.9% purified water and organic calendula, kiss your little one's skin with the gentleness they deserve. Because we believe every touch should be a soothing one. #RicoBabyEurope #GentleOnSkin #HappyBaby
• •Website Banner (Focus on Eco-Friendliness): Protecting their tomorrow, gently. ✨ Discover Rico Baby's eco-friendly diapers and wipes – kind to sensitive skin, kind to our planet. Made with sustainable bamboo and a mother's love. #SustainableBabyCare #PlanetFriendlyParenting
• •Product Description Snippet (for Wipes): Experience the Rico Baby difference: ultra-soft, hypoallergenic wipes developed in Korea for the most delicate skin. Dermatologically tested and free from harsh chemicals, offering you peace of mind with every gentle cleanse. Our advanced 11-stage water purification ensures unparalleled purity. #SensitiveSkinSolution #KoreanBabyCare
• •Email Subject Line (Promoting a New Product or Offer): A Little Extra Care for Your Little One (and the Earth!) 🌿
• •Facebook Ad (Targeting New Parents): Navigating new parenthood? Let Rico Baby Europe make one thing easier. Our award-winning, eco-conscious wipes are loved by parents for their gentle touch on sensitive skin and our commitment to a healthier planet. Join the Rico Baby family today! #NewParents #BabyEssentials #GentleCare