Brand Tone

friendly, sentimental, and enthusiastic

Brand Values

• •Quality
• •Creating Memories
• •Customer Satisfaction
• •Australian Made/Owned
• •Fun and Engagement
• •Accessibility/Ease of Use

Best Practices

• •Focus on "You" and "Your Memories": Address the customer directly and consistently tie the product back to their personal experiences, photos, and the joy of reliving memories.
• •Use Emotionally Resonant Language: Incorporate words that evoke warmth, happiness, nostalgia, and connection (e.g., "cherish," "delight," "heartfelt," "precious," "unforgettable").
• •Highlight Quality and Australian Craftsmanship Simply: While emphasizing premium aspects, do so in an accessible, proud, but not overly technical way. "Beautifully crafted in Australia" is more on-tone than "Utilizing superior lithographic printing on 2mm high-density board."
• •Maintain Enthusiasm and Positivity: Keep the language upbeat and encouraging. Puzzles are about fun and satisfaction, and the copy should reflect that.
• •Show, Don't Just Tell, the Ease of Creation: When describing the personalization process, use simple, action-oriented language that makes it sound effortless and enjoyable for the customer.

Social Perception

Positive Customer Experiences, Gift-Worthy, Family-Oriented, Trustworthy

Copy Examples

• •Facebook/Instagram Ad: "Turn your favorite smiles, sunsets, and silly moments into a masterpiece! ✨ Create a stunning, high-quality custom jigsaw puzzle today and piece together those precious memories. Perfect for family nights or a heartfelt gift. Made with love, right here in Australia! #JigsawUniverseAU #PersonalisedPuzzle #MadeInAustralia #GiftIdeas #FamilyFun"
• •Website Banner: "Unlock a Universe of Memories! 🧩 Your cherished photos, transformed into beautiful, premium jigsaw puzzles. Start creating your unique keepsake now – it’s as easy as 1, 2, 3!"
• •Email Marketing Subject Line: "A Gift That Clicks! ❤️ Design Your Personalised Jigsaw Today!" Email Body Snippet: "Imagine their delight unwrapping a puzzle made from a photo they adore! At Jigsaw Universe Australia, we help you craft more than just puzzles; you’re building moments of joy, connection, and cherished reflection. Our premium, Australian-made puzzles are the perfect way to say 'I love you,' 'I remember,' or simply, 'Let's have some fun!'"
• •Product Description Snippet: "More than just a puzzle, it's a journey back to your happiest moments. Each piece you connect brings your treasured photo to life, crafted with vibrant colors and premium, durable materials right here in Australia. Perfect for all ages and skill levels, it’s an invitation to relax, bond, and create something truly special."
• •Social Media Post (User-Generated Content focused): "We're absolutely beaming seeing @[UserTag]'s incredible personalised puzzle come to life! 😍 Look at those happy faces! What memory would YOU turn into a Jigsaw Universe masterpiece? Share your ideas below! 👇 #CustomerLove #PhotoPuzzle #PuzzleJoy #AustralianMadeMemories"