Brand Tone

Passionate & Expressive, Personal & Authentic, Inspirational & Evocative, Professional & Dedicated

Brand Values

• •Artistic Integrity & Originality
• •Emotional Connection
• •Journey & Growth
• •Beauty & Aesthetics
• •Sharing & Accessibility

Best Practices

• •Always Write from the Artist's "Voice": Whether it's Charoen directly or someone writing on behalf of the brand, maintain a consistent first-person or close third-person perspective that feels personal and authentic. Use "I" and "my" when appropriate to describe inspiration and process.
• •Focus on Storytelling and Emotion: Don't just describe the art; tell the story behind it. What inspired it? What feelings does it aim to evoke? Connect the art to universal human experiences.
• •Use Rich, Evocative Language: Employ descriptive adjectives and sensory details that reflect the passion and visual nature of the art. Words like "vibrant," "soulful," "luminous," "journey," "whispers," "symphony" align well with the established tone.
• •Maintain a Balance of Passion and Professionalism: While the tone is personal and passionate, ensure that all communications (especially product descriptions, sales information, and responses to inquiries) are also clear, professional, and trustworthy.
• •Be Consistent Across All Platforms: The tone used on Instagram should align with the website copy, email newsletters, and any other communication channels. This reinforces brand identity and builds recognition. Regularly review content across platforms to ensure coherence.

Social Perception

Appreciation for Skill and Aesthetics, Engagement with the Artist, Seen as an Emerging or Independent Artist Brand, Positive but Niche

Copy Examples

• •Instagram Post (Showcasing a new piece): "Dive into 'Whispers of the Horizon' 🌅. This piece was born from a moment of quiet introspection, watching the sky bleed into a symphony of colors. It’s about the silent stories the world tells us, if only we pause to listen. What does it whisper to you? (Link in bio for prints and original)."
• •Facebook Ad (Targeting art lovers): "Art that speaks to your soul. ✨ Charoen Art brings you original paintings and fine art prints, each infused with a unique story and a passion for expressive color. Discover a piece that resonates with your journey. Shop now: [Link to website]"
• •Website About Page Snippet: "More than just paint on canvas, each Charoen Art piece is a fragment of a journey, a captured emotion, a dialogue waiting to begin. I pour my experiences, my questions, and my heart into every stroke, hoping to connect with yours."
• •Email Newsletter Subject Line (Announcing a new collection): "New Arrivals: Unveiling a Collection Born from Dreams & Wanderlust 🎨"
• •Product Description (For a specific painting): "'Ephemeral Dance' - This original artwork explores the fleeting beauty of a moment, rendered in vibrant hues and dynamic strokes. It’s an invitation to embrace the transient, to find joy in the impermanent. Created with passion, ready to bring a unique energy to your space."