Brand Tone

Informative, Trustworthy, Caring, Supportive, Natural & Pure, Confident & Quality-Oriented

Brand Values

• •Natural Purity
• •Quality & Safety
• •Customer Wellbeing & Support
• •Respect for Nature
• •Family-Oriented

Best Practices

• •Emphasize natural ingredients and their benefits in a clear and informative way.
• •Use supportive and caring language to build trust with customers.
• •Highlight the 'Made in Italy' aspect to reinforce quality and heritage.
• •Address any customer concerns (taste, packaging) proactively and transparently.
• •Reinforce that the brand is "at your side."

Social Perception

Positive for product attributes, generally effective, trusted source for herbal supplements; areas for improvement in taste and packaging

Copy Examples

• •Feel the Naturalma difference.
• •From boosting immunity to promoting relaxation, find gentle and effective support for everyone you love.
• •Trust Naturalma for your natural health needs.
• •100% Made in Italy, using carefully selected raw materials for your wellbeing.
• •We're here to help, every step of the way.