Brand Tone

Sophisticated, Minimalist, and Aspirational

Brand Values

• •Curated Design
• •Quality and Craftsmanship
• •Subtlety and Timelessness
• •Exclusivity and Partnership
• •Atmosphere and Serenity

Best Practices

• •Use an "Elegant & Economical" Language: Always opt for refined, clear, and concise language. Avoid jargon, hype, and overly casual phrases. Let the quality of the products and visuals lead the conversation.
• •Focus on "Feeling" and "Atmosphere": Instead of just listing product features, describe the feeling or atmosphere the product creates (e.g., "brings serenity," "creates a warm glow," "a touch of stillness").
• •Maintain Exclusivity in Your Tone: Use language that speaks directly to a professional audience. Phrases like "For the discerning professional," "Elevate your projects," and "Partner with us" reinforce the B2B relationship and value proposition.
• •Keep Visuals and Text Aligned: Ensure the copy always reflects the minimalist, sophisticated, and earthy aesthetic of the visuals. If the image is serene and simple, the caption should be as well.
• •Tell a Story of Craft and Curation: Consistently weave in the brand values. Use words like "curated," "handcrafted," "artisanal," "timeless," and "unique" to remind clients that they are buying more than a product; they are buying a carefully selected piece of design.

Social Perception

A reliable and inspiring supplier of high-end, curated decor. Perceived as an Authority on Aesthetics, Professional and Trustworthy, and a Source of Inspiration.

Copy Examples

• •New Collection: Objects of Stillness. Dear Partner, We invite you to explore our latest collection, a curated selection of handcrafted ceramics and timeless glassware designed to bring a sense of tranquility to any space. Discover pieces where minimalist forms meet earthy textures. Log in to view the new arrivals.
• •The beauty of imperfection. Our new Terra Vase, handcrafted to be perfectly unique. Available now in our B2B shop. #byROOI #homedecor #wabisabi #interiordesign #b2b #wholesale
• •Curate Spaces That Speak Volumes. At ROOI, we source timeless, artisanal objects for the discerning professional. Elevate your interior design projects with our exclusive collection of decor. Register for a professional account to access our full catalogue. Call to Action: Apply for a Pro Account
• •The Art of Curation. ROOI was born from a passion for objects with soul. We travel and source pieces that tell a story of craftsmanship and quiet beauty. As a dedicated partner to retailers and design professionals, we provide a curated collection that helps you create unforgettable atmospheres for your clients. We believe in timeless design, subtle elegance, and the power of a well-chosen object.
• •More than objects, we offer atmosphere. Our philosophy is simple: surround yourself with pieces that feel as good as they look. #byROOI #slowliving #minimaldesign #curatedhome