Brand Tone

Artisanal & High Quality, Specialized & Expert, Reliable & Trustworthy (for B2B), Passionate & Authentic, Problem-Solver for B2B

Brand Values

• •Quality
• •Specialization & Expertise
• •Authenticity & Tradition
• •Customer Satisfaction (B2B & B2C)
• •Safety & Health

Best Practices

• •Emphasize "Artisanal" and "Quality": Consistently use terms like "artisanal," "handcrafted," "premium ingredients," and "authentic taste" to reinforce the high-quality nature of the products.
• •Highlight Expertise and Specialization: Remind B2B clients that they are dealing with specialists in gluten-free production ("Parma's first specialized laboratory," "expertly crafted").
• •Focus on Partnership and Solutions: Frame communications around how La Vela Gluten Free helps businesses succeed ("partner with us," "elevate your menu," "solution for your HO.RE.CA needs").
• •Maintain a Professional yet Passionate Voice: While the primary audience is B2B, infusing a sense of passion for food and Italian culinary tradition (where appropriate) can resonate well. The tone should be confident and knowledgeable.
• •Showcase End-Customer Satisfaction (Indirectly): Use the success of the restaurant (if permissible and relevant in B2B comms) or testimonials from other businesses to build trust and demonstrate the appeal of the products to the final consumer. For instance, "Help your customers discover the joy of truly delicious gluten-free options."

Social Perception

As a B2B Supplier: Perceived as a provider of high-quality, reliable, and tasty gluten-free products within its network. Businesses would likely see them as a premium, expert supplier. Indirect Perception (via La Vela Ristorante Pizzeria): The public, especially those seeking gluten-free options, perceives La Vela very positively. It's seen as a go-to place for excellent gluten-free food in Parma, particularly pizza.

Copy Examples

• •Headline: Elevate Your Menu with Parma's Premier Artisanal Gluten-Free. Body: Partner with La Vela Gluten Free, Parma's first specialized gluten-free laboratory. We provide HO.RE.CA professionals with an extensive range of handcrafted breads, pastas, and pizza bases that don't compromise on taste or texture. Delight your customers, effortlessly.
• •Headline: The Secret to Unforgettable Gluten-Free? Authentic Italian Craftsmanship. Body: At La Vela Gluten Free, we blend tradition with innovation to create exceptional gluten-free products. Supply your restaurant or store with our artisanal range and offer your clientele the authentic taste of Italy, safely and deliciously.
• •Headline: Beyond Gluten-Free: Offer an Experience. Body: Don't just cater to dietary needs; exceed expectations. Our meticulously crafted gluten-free line, born in our Parma laboratory, ensures every guest enjoys a superb dining experience. From savory delights to sweet temptations, we've got you covered.
• •Headline: Trusted by Parma's Best: Quality Gluten-Free for Your Business. Body: La Vela Gluten Free is the trusted partner for businesses serious about quality. Our proven range of artisanal products, celebrated in establishments like La Vela Ristorante Pizzeria, guarantees satisfaction for both you and your discerning gluten-free customers.
• •Headline: Simplify Your Gluten-Free Sourcing with Artisanal Excellence. Body: Focus on your business, let us perfect your gluten-free offerings. La Vela Gluten Free delivers consistent quality and authentic flavors directly from our Parma laboratory to your kitchen or shelves. Explore our B2B catalog today.