Brand Tone

Professional, supportive, partnership-oriented, direct, benefit-driven, and encouraging, while retaining the core 'magic' and style of the main brand.

Brand Values

• •Creativity and Self-Expression
• •Quality and Craftsmanship
• •Passion and Authenticity
• •Partnership
• •Environmental Responsibility

Best Practices

• •Always connect the whimsical, creative identity of the Froufrouz brand to a tangible business benefit for the retailer.
• •Consistently use inclusive and supportive words like "partner," "join our network," "we support you," and "grow with us" to build a collaborative tone.
• •Frame product features as benefits for the retailer's customers.
• •Ensure all communications reflect the sophisticated yet playful and stylish identity; vocabulary should be elegant but accessible.
• •On the B2B portal, calls-to-action and logistical information must be unambiguous to make the buying process seamless.

Social Perception

Chic, innovative, and desirable for end-users as a fun and original way to upgrade looks. For B2B clients, it's perceived as a trendy, valuable, and reliable partner offering a must-have, high-value, elegant, and versatile fashion accessory.

Copy Examples

• •✨ Just Arrived: Give Your Customers a Touch of Parisian Magic!
• •The Accessory Your Customers Will Adore. Stock the original Parisian shoe clips from Froufrouz! Transform any shoe into a statement piece. With low minimum orders and a dedicated support team, partnering with us is simple. Become a stockist today and bring a little magic to your store. #FroufrouzB2B #ShoeClips #BoutiqueSupplier
• •Partner with Froufrouz. Delight Your Customers. Join our network of successful retailers and offer the unique, high-quality shoe accessories that are taking Paris by storm. Apply for a pro account.
• •We love seeing our partners shine! ✨ Shoutout to [@BoutiqueName] for this stunning Froufrouz display. Ready to bring this magic to your own customers? We offer dedicated support and a product that sells itself. Tap the link in our bio to learn about becoming a Froufrouz retailer! #FroufrouzPRO #RetailPartner #WholesaleFashion
• •At Froufrouz, we believe in the power of partnership. Our B2B program is designed to help fashion retailers thrive by offering a unique, high-margin product with a proven customer base. We are proud to be a member of 1% for the Planet, ensuring our growth supports a healthier world. Learn more about our wholesale opportunities: [Link to B2B Website] #B2B #FashionWholesale #Retail #BrandPartnership