Brand Tone

Urban, Authentic, Bold, Community-focused

Brand Values

• •Authenticity
• •Community
• •Urban Culture
• •Self-expression
• •Empowerment

Best Practices

• •Maintain a consistent tone of voice across all platforms.
• •Use inclusive language to resonate with a diverse audience.
• •Incorporate visual elements that complement the brand's tone.
• •Engage with your audience regularly to foster a sense of community.
• •Ensure that all marketing materials are accessible to individuals with disabilities.

Social Perception

A brand that represents urban culture, authenticity, and community empowerment, fostering a sense of belonging and pride among its customers.

Copy Examples

• •"Banlieue91: Streetwear inspired by the heart of the city."
• •"Rep your neighborhood with our limited edition collection."
• •"From the block to the world: Banlieue91 is more than just clothing, it's a movement."
• •"Community is everything. Join the Banlieue91 family."
• •"Style without limits. Express yourself with Banlieue91."