Brand Tone

enchanting, mystical, and appreciative of history and art

Brand Values

• •Artistic Inspiration: A deep appreciation for historical art, particularly medieval manuscripts, classical art, and esoteric symbols, is central to the brand.
• •Uniqueness & Individuality: The brand focuses on offering unique items that stand out.
• •Quality Craftsmanship: There's an emphasis on high-quality materials and collaborations with reputable production partners.
• •Customer Satisfaction: Positive customer reviews and mentions of great customer service and speedy replies suggest a value placed on the customer experience.
• •Passion for Creation: The brand story highlights a beginning fueled by a love for learning new skills and crafting gifts.

Best Practices

• •Maintain a Lexicon of Enchantment: Consistently use words and phrases that evoke mystery, history, art, and magic (e.g., mystical, arcane, lore, ethereal, ancient, wonder, tales of yore, whispers of history).
• •Storytelling Through Descriptions: Frame product descriptions not just as lists of features, but as invitations to experience the art, history, or myth behind the design. Highlight the inspiration.
• •Visual Consistency: Ensure that all visual content (photography, website design, social media graphics) complements the mystical and artistic brand tone.
• •Engage with an Appreciative and Knowledgeable Voice: When interacting with customers (comments, DMs, emails), maintain a tone that reflects a shared passion for the themes the brand embodies. Be ready to discuss the inspirations.
• •Emphasize Uniqueness and Craftsmanship: Continuously highlight what makes the products special – the unique designs inspired by historical art and the quality of the items.

Social Perception

Customers perceive Grim Glitters as a source for unique, aesthetically pleasing items with a mystical or historical theme. The products are seen as conversation starters and items that add a special touch to home decor or personal style. The brand is recognized for its distinctive designs, often referencing well-known artworks or historical periods (e.g., Hieronymus Bosch, The Lady and the Unicorn tapestries, Bayeux Tapestries). There is an appreciation for the quality of the products and the vibrancy of the designs. The Etsy Star Seller status and high review scores also contribute to a positive perception.

Copy Examples

• •Unlock the arcane. Adorn your halls with tapestries that whisper tales of yore. Grim Glitters – where history and enchantment are woven into every thread.
• •Beyond the mundane. Drape yourself in the mystery of Bosch or the elegance of the Unicorn. Our snuggle cloaks: wearable art for the modern mystic.
• •Transform your everyday into the extraordinary. From mouse pads depicting legendary battles to pillows that echo ancient symbols, discover your magic with Grim Glitters.
• •Curated for the curious soul. Explore our collection of enchanting decor and apparel, inspired by the esoteric and the beautifully bizarre. Let your space tell a story.
• •More than just decor, it's a portal. Each Grim Glitters piece is a fragment of history, a spark of fantasy, meticulously crafted to bring wonder into your world.