Brand Tone

Approachable & Friendly, Enthusiastic & Fun, Visually Focused & Trendy, Encouraging & Inclusive

Brand Values

• •Accessibility: Making it easy and affordable for people to start playing pickleball with complete sets.
• •Fun & Enjoyment: Positioning pickleball as a social and enjoyable activity.
• •Quality (for the price point): Offering USAPA approved (for some products) and durable paddles suitable for beginner to intermediate play.
• •Style & Aesthetics: Providing equipment that is not only functional but also visually appealing.
• •Community & Togetherness: Pickleball is often highlighted as a sport for friends and family.

Best Practices

• •Emphasize Fun and Inclusivity: Use words that evoke enjoyment, community, and ease of play (e.g., "fun," "easy," "friends," "family," "join the craze," "all skill levels").
• •Highlight Visual Appeal & Design: Incorporate descriptive adjectives that showcase the aesthetic qualities of the products (e.g., "stylish," "vibrant," "sleek," "eye-catching," "unique design").
• •Focus on Benefits, Not Just Features: Instead of just saying "lightweight paddles," explain the benefit: "Lightweight paddles for quicker reactions and comfortable, extended play."
• •Use Engaging Questions and Calls to Action: Encourage interaction and make it clear what you want the audience to do (e.g., "Ready to play?", "Grab your set today!", "Discover the fun!").
• •Maintain a Positive and Encouraging Voice: Especially when targeting beginners, avoid overly technical jargon and keep the tone supportive and motivating. Celebrate the joy of the sport.

Social Perception

Viewed as a great way to get into a trending sport. Appreciated for offering value and convenience. Often associated with fun, family activity, and social play. The visual aspect is a significant factor for many buyers in this segment.

Copy Examples

• •Headline: Game On, Style On! Your Complete Pickleball Adventure Starts Here. Body: Dive into the fun of pickleball with our all-in-one set! Four beautifully designed, lightweight paddles, indoor & outdoor balls, and a stylish carry bag – everything you need to hit the court with friends and family. Get ready to serve smiles! #SetPickleball #PickleballFun
• •Headline: Unleash Your Inner Pickleball Pro (Without Breaking the Bank!). Body: Why wait? Our USAPA-spec paddle set gives you the quality you need and the style you crave. Perfect for beginners and weekend warriors alike. Grab your set and let the good times roll! #PickleballSet #PlayMore
• •Headline: From Backyard to Tournament Play: We've Got Your Gear! Body: Looking for paddles that look as good as they play? Our vibrant, durable sets are designed for comfort, control, and a whole lot of fun. Rally your crew, it’s pickleball time! #PickleballLife #GetYourSet
• •Headline: More Than Just a Game, It's a SET Lifestyle. Body: Discover the joy of pickleball with gear that matches your energy! Our ergonomically designed paddles ensure hours of comfortable play. Stylish, fun, and ready for action. What are you waiting for? #SetForAdventure #PickleballCommunity
• •Headline: Gift the Thrill of Pickleball! 🎁 Body: Searching for the perfect gift for the active (or soon-to-be-active) person in your life? Our complete pickleball sets are a hit! Beautifully designed, easy to use, and endlessly fun. Share the love of the game! #PickleballGift #ActiveLifestyle