Brand Tone

Aspirational yet accessible, trendy, and focused on individuality and lasting memories. Balances a sense of luxury/quality with a personal, friendly approach.

Brand Values

• •Personalization & Self-Expression: Offering customized jewelry, unique tattoo designs, and tooth gems allows clients to express their individuality.
• •Quality & Craftsmanship: Emphasis on 14k gold, sterling silver, and the skilled application of permanent jewelry and tattoos.
• •Lasting Memories & Connections: Permanent jewelry is often marketed as a way to commemorate special bonds or moments.
• •Experience: The process of getting the jewelry, tattoo, or tooth gem is part of the allure – presented as a unique and enjoyable event.
• •Modernity & Trend-Awareness: The services offered are contemporary, and the brand's aesthetic aligns with current fashion and lifestyle trends.

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "chic but friendly," "aspirational but inclusive"), preferred vocabulary (and words to avoid), and a persona (e.g., "your stylish, trusted friend in adornment"). Share this with anyone creating content.
• •Know Your Audience for Each Platform: While the core values remain, slightly adapt the tone. Instagram can be more polished and aspirational, while TikTok can be more raw, humorous, and trend-driven, yet still on-brand.
• •Focus on "Experience" and "Storytelling": Frame copywriting around the unique experience Eleria offers and the personal stories or meanings behind the adornments, rather than just selling a product or service. Use words that evoke feeling and memory.
• •Use High-Quality Visuals to Complement Copy: The visual aesthetic (clean, modern, stylish) is a huge part of Eleria's brand. Ensure copy aligns with and enhances the message conveyed by images and videos. The tone of the copy should match the mood of the visuals.
• •Maintain Consistency in Key Messaging: Regardless of the platform, reiterate core value propositions like personalization, quality materials, the lasting nature of the products/services, and the unique Eleria experience. Use consistent calls to action where appropriate (e.g., "Book your experience").

Social Perception

Customers likely view Eleria as a destination for a unique, trendy, and personal beautification experience. They would appreciate the aesthetic, the quality, and the idea of a lasting piece of jewelry or adornment.

Copy Examples

• •Instagram Post (Image: Close-up of a newly welded bracelet on a wrist, perhaps holding a coffee cup): "Sparkle on, permanently. ✨ Your daily reminder of a moment, a bond, a feeling. Crafted in 14k gold, designed by you, welded by Eleria. Book your story at #EleriaUK."
• •TikTok Video Ad (Fast cuts: getting a tooth gem, smiling, a fine line tattoo being done, admiring permanent anklet – upbeat trending audio): "Glow up your way! ✨ Tooth gems, fine line tats, forever jewels. Express yourself, Eleria style. 😉 Link in bio to book! #Eleria #PermanentJewelryLondon #ToothGemsUK #FineLineTattoo"
• •Website Banner (Hero image: Friends smiling, showing off matching permanent bracelets): "Weld Your Bond. Create lasting memories with Eleria's permanent jewelry. Perfect for besties, partners, or a gift to yourself. Explore our collections and book your experience in Shoreditch, Carnaby St & Manchester."
• •Email Newsletter Subject Line: ✨ Fresh Ink & Golden Links: What's New at Eleria? ✨ Body Snippet: Hey [Name], ready to add a little something special that lasts? Discover our latest fine line tattoo inspirations or find the perfect permanent bracelet to tell your story. Your Eleria experience awaits..."
• •Promotional Flyer/Social Media Story for a Pop-Up Event: "Eleria is Popping Up! ✨ Get linked, gemmed, or inked. We're bringing our unique permanent jewelry, tooth gems & fine line tattoos to [Location] on [Date]. Limited spots – book via the link in our bio! Don't miss out on your forever sparkle. #EleriaPopUp #LondonEvents"