Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Conscious & Caring, Artisanal & Quality-Focused, Joyful & Indulgent

Brand Values

• •Veganism & Plant-Based Living
• •Sustainability & Eco-Friendliness
• •Quality & Freshness
• •Customer Satisfaction & Joy
• •Passion & Dedication

Best Practices

• •Always Emphasize "Vegan" and "Plant-Based": These are core to the brand identity and should be prominent in product descriptions, social media, and all communications to attract and reassure the target audience.
• •Highlight "Handmade," "Organic," and "Eco-Friendly": These keywords reinforce the brand's values of quality, care, and sustainability. Consistently weave them into narratives about the products and the bakery's practices.
• •Maintain a Passionate and Joyful Voice: Use enthusiastic and positive language. Share the founders' passion and the joy they aim to bring customers through their baked goods. Words like "delicious," "incredible," "delightful," and "joy" fit well.
• •Be Personal and Authentic: Continue sharing the "Our Story" aspect and connect with customers on a personal level, reflecting the small business, founder-led nature of the bakery. Authenticity builds trust.
• •Focus on the Experience and Indulgence: Position the treats not just as food, but as an "incredible food experience," a "treat," or a "moment of bliss." Use descriptive language that appeals to the senses and evokes enjoyment.

Social Perception

Positive Customer Feedback, Ethical & Conscious Choice, Artisan & High-Quality, Trustworthy Small Business, Gift-Worthy

Copy Examples

• •✨ Taste the Joy! ✨ Our NEW [Cookie Name] cookies are lovingly handmade with the finest organic ingredients, because we believe every bite should be an incredible plant-based experience. 🌱 Ready to treat yourself? Tap the link in bio to order your box of sunshine! #AshlanBakery #VeganCookies #HandmadeWithLove #EcoFriendlyTreats #EdinburghVegan
• •Spring into Sweetness! 🌸 Discover Ashlan Bakery's latest collection of delightful vegan treats, baked fresh in our Edinburgh kitchen. Made with passion, organic goodness, and a sprinkle of joy, just for you. Order today for a truly special indulgence. #VeganBakery #SeasonalGoodness #PlantBasedJoy
• •From our hearts to your home! ❤️ Watch as we whip up a batch of our famous vegan flapjacks – all handmade, packed with organic ingredients, and wrapped in eco-friendly packaging! 🌿 What’s your favourite Ashlan Bakery treat? Let us know! 👇 #VeganBaking #SmallBusinessScotland #SustainableSweets #AshlanBakeryMagic #FlapjackLove
• •More Than Just a Bakery... At Ashlan Bakery, every treat we create is a testament to our love for delicious, plant-based food and our commitment to a kinder planet. From carefully sourcing organic ingredients to our eco-conscious packaging, we pour our passion into every detail. Thank you for being part of our journey to spread joy, one vegan bite at a time! Read Our Story: [Link]
• •Indulge guilt-free in our decadent Vegan Almond Brownies! Rich, fudgy, and handmade with love using premium organic almond flour. Each bite is an explosion of flavour, crafted to bring you a moment of pure plant-based bliss. Perfect for gifting or as a well-deserved treat. Baked fresh in Edinburgh, just for you! 🌱 #VeganBrownies #OrganicTreats #HandmadeBakery #EcoConscious