Brand Tone

Elegant & Sophisticated, Inspiring & Aspirational, Friendly & Approachable, Passionate & Knowledgeable

Brand Values

• •Quality & Craftsmanship
• •Timeless Style
• •Creating Beautiful Spaces
• •Personal Touch & Curation
• •Customer Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (elegant, inspiring, friendly, passionate), including approved vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Focus on Storytelling: Weave narratives around your products. Instead of just listing features, explain how an item can enhance a customer's life or home, evoking emotion and connecting with their aspirations for a beautiful living space.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and create a vivid picture of elegance and comfort (e.g., "velvet touch," "gentle glow," "timeless silhouette," "whispers of charm").
• •Maintain a Consistent Visual and Verbal Alignment: Ensure that the sophistication and elegance of your product photography and website design are mirrored in the language you use. The words should feel like they belong with the visuals.
• •Engage Authentically: When responding to comments or inquiries, maintain the friendly and knowledgeable aspects of your tone. Be helpful and personable, reinforcing the idea that there's a passionate individual behind the brand.

Social Perception

Positive & Appreciative, Trusted Source for Style, Aspirational yet Attainable, Personal & Relatable (due to founder's story)

Copy Examples

• •Product Description (for a vintage-inspired lamp): "Illuminate your cherished moments. Our [Product Name] lamp, with its timeless silhouette and warm glow, brings a touch of vintage elegance to any modern space. Crafted for enduring style, it's more than a light; it's an heirloom in the making."
• •Social Media Post (Instagram - showcasing a new collection): "New arrivals that whisper tales of timeless charm and chic sophistication. ✨ Discover pieces designed to transform your house into a home you adore. Which piece speaks to your style? Explore the collection – link in bio. #SomethingOldSomethingChic #HomeDecor #ElegantLiving #NewCollection #InteriorStyling"
• •Email Subject Line (for a promotion): "Curated for You: Timeless Style, Special Savings Inside"
• •Website Banner Text: "Crafting Beautiful Spaces: Discover Unique Décor that Blends Vintage Charm with Modern Chic."
• •"About Us" Snippet: "At Something Old Something Chic, we believe your home should tell your story. Founded by Kim, a lifelong lover of design, we meticulously curate pieces that blend classic elegance with contemporary flair, helping you create a space that's uniquely yours and deeply loved."