Brand Tone

Creative & Artistic, Quality-focused, Trendy & Fashion-forward, Empowering & Confident, Approachable & Engaging

Brand Values

• •Craftsmanship & Artistry
• •Quality & Durability
• •Individuality & Self-Expression
• •Customer Focus/Service
• •Reusability & Practicality

Best Practices

• •Develop a Clear Brand Voice Guide: Document the brand's personality, tone words (e.g., artistic, luxurious, bold, empowering, meticulous), and a "do's and don'ts" list for language. Ensure this is shared with anyone creating content.
• •Focus on "Unique" and "Handmade": Consistently highlight the craftsmanship and artistry behind the press-on nails. Use descriptive language that evokes creativity and attention to detail (e.g., "meticulously crafted," "hand-painted," "exclusive designs").
• •Emphasize Quality and Durability: Use terms like "luxury," "premium," "long-lasting," and "reusable" to build trust and justify the product's value. Talk about the benefits of these qualities (e.g., "invest in style that endures," "wear them again and again").
• •Stay Authentic and Connect with Trends: Keep the language fresh and aligned with current nail art and fashion trends, as seen on the TikTok channel. However, ensure the core message of quality and artistry remains central. Use relevant hashtags and engage with the community in a genuine way.
• •Tell Your Brand Story (and consider language consistency): Create a compelling "About Us" page on the website. Share the passion behind MCR NAILS, the inspiration, and what makes the brand special. Given the active French TikTok and French language option on the website, ensure clarity on target audiences and maintain tone consistency across languages if catering to multiple markets. If "MCR" has a specific meaning for the brand beyond an abbreviation, clarifying this could also help differentiate from other "MCR" entities.

Social Perception

Positive on TikTok, limited distinct footprint beyond website and TikTok, potential brand confusion with other 'MCR' entities.

Copy Examples

• •Unleash Your Alter Ego. Dare to express every facet of you. Our luxury press-on nails are handcrafted to make a statement. Unique designs, exceptional quality, infinitely you. Shop the latest collection.
• •Artistry At Your Fingertips. Literally. Why settle for ordinary? MCR NAILS delivers unique, handmade press-on designs that last. From gothic glam to ethereal fairy vibes, discover your next obsession. Quality you can feel, styles you'll adore.
• •Your Nails. Your Rules. Next-Level Style. Handmade with passion, designed to empower. MCR NAILS offers luxury press-on nails that are as durable as they are stunning. Easy to apply, endlessly reusable. Elevate your look instantly.
• •Stop Dreaming About Perfect Nails. Start Wearing Them. MCR NAILS brings you meticulously crafted press-on nails for salon-quality looks without the hassle. Explore our unique, trendsetting designs and experience the confidence of flawless nails, anytime.
• •Beyond Basic. Beyond Beauty. It's MCR NAILS. Discover the difference of handcrafted luxury. Our press-on nails offer unparalleled artistry, comfort, and durability. Ready to transform your style? Your perfect set awaits.