Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Trustworthy, Community-Oriented, Professional (when appropriate)

Brand Values

• •Customer Satisfaction
• •Passion for Motorcycles
• •Quality
• •Expertise & Experience
• •Community
• •Integrity & Trust

Best Practices

• •Always let the genuine enthusiasm for motorcycles shine through. Use vivid, evocative language when describing bikes and the riding experience.
• •While the goal is to sell, the tone should be approachable and supportive. Offer advice, share knowledge, and make customers feel welcome.
• •Use inclusive language ("we," "us," "our riding community"). Feature customer stories and engage with comments to foster a sense of belonging.
• •As a family-run business, authenticity is key. Be honest in your descriptions, clear about services, and genuine in your interactions. Avoid overly corporate jargon.
• •While the core passion remains, adapt the expression to the platform: Instagram (visual, aspirational, concise), Facebook (community-focused, conversational, informative), TikTok (energetic, quick, entertaining), Website/Email (detailed, professional, friendly and passionate).

Social Perception

Helpful & Accommodating Staff, Good Value & Fair Deals, Knowledgeable Resource, Local & Trusted Dealership, Enthusiast Hub

Copy Examples

• •🔥 Fresh on the floor! 🔥 Check out the stunning [Motorcycle Model & Year] that just rolled into SPS Motorcycles! This beauty is itching for the open road. Swing by our Barnsley showroom, feel the passion, and let our team show you why this could be your next adventure. #SPSMotorcycles #NewBikeDay #[MotorcycleBrand] #MotorcycleLife #Barnsley
• •Another happy rider joining the SPS family! Huge congrats to [Customer Name] on picking up their awesome new [Motorcycle Model]! 🎉 Wishing you endless miles of smiles. Want to be next? We're here to make your two-wheeled dreams come true. #SPSCustomer #MotorcycleCommunity #RideInStyle #YorkshireBikers #PassionForRides
• •Rev Up for Spring! Your Essential Motorcycle Prep Guide from the SPS Team. // After a long winter, your bike (and you!) deserve some TLC. Our experts at SPS Motorcycles share their top tips to get you riding safely and smoothly this season. We're not just sellers; we're riders, and we're here to help!
• •(Video: Mechanic quickly showing a simple maintenance check, e.g., tyre pressure) Quick Tip Tuesday from the SPS workshop! 🔧 Don't forget to check your [specific part, e.g., tyre pressures] regularly for a safer ride! Got questions? Drop 'em in the comments or visit us in Barnsley! #MotorcycleMaintenance #BikeTips #SPSWorkshop #RideSafe #TikTokBikes
• •Gear Up & Save! Exclusive [Offer, e.g., Spring Tune-Up] Deals at SPS Motorcycles! (Email Body Snippet): Hey [Customer Name], The team at SPS Motorcycles knows that feeling – the call of the open road! That's why we're passionate about helping you get the best out of every ride. This month, get your machine purring perfectly with...