Brand Tone

Heartfelt & Sentimental, Elegant & Sophisticated, Inspiring & Joyful, Personal & Caring, Trustworthy & Quality-Focused

Brand Values

• •Family & Legacy
• •Quality & Durability
• •Meaningful Connections & Celebration
• •Customer Joy & Satisfaction
• •Empowerment & Growth
• •Community

Best Practices

• •Consistently weave in the brand's origin, the multi-generational aspect, and the 'why' behind Elisse Treasures to maintain a heartfelt connection.
• •Use words like 'treasure,' 'cherish,' 'memory,' 'legacy,' 'story,' and 'heartfelt' in product descriptions, social media, and ads to reinforce the sentimental value.
• •When discussing the practical benefits (18k gold-plated, waterproof), frame them within the context of lasting beauty and care, rather than purely technical terms.
• •From the 'unforgettable unboxing' to the joy of gifting or receiving, ensure the copy reflects the special and personal experience Elisse Treasures aims to provide.
• •Whether it's an email, social post, or website copy, ensure the language is elegant, caring, and inspiring, reflecting the mission to 'spread joy and inspire wonder.'

Social Perception

The brand aims to be perceived as a source of high-quality, meaningful, and lasting jewelry that offers more than just a product, but an experience. They want to be seen as a trustworthy, family-run business that cares about its customers and the stories behind their purchases. The emphasis on 'unforgettable unboxing' and 'thoughtful packaging' suggests they want customers to feel special and valued. Their presence at a local Christmas village indicates an effort to connect with the community offline as well. While widespread public reviews are not yet prominent (likely due to being a relatively new brand), their own communications consistently project an image of a caring, quality-conscious, and heartfelt company.

Copy Examples

• •Cherish Every Moment. Our Seraphina Heart Locket isn't just jewelry; it's a whisper of love, a keeper of memories. Crafted for your story. #ElisseTreasures #LoveAndLegacy
• •Elegance That Lasts, Memories That Shine. Discover the Elisse Treasures difference: 18k gold-plated, waterproof, and designed to celebrate you. Unwrap joy today. #TimelessElegance #CuratedWithCare
• •From Our Family to Yours, With Love. Each Elisse Treasure is chosen with a heartfelt touch, meant to bring a little more sparkle to your life's precious milestones. Experience the magic. #SpreadJoy #FamilyOwned
• •More Than Just a Gift, It's a Story Waiting to Unfold. Personalize your Elisse Treasure and create a keepsake that speaks from the heart. What will your piece say? #PersonalizedJewelry #MeaningfulGifts
• •Feel Confident, Feel Cherished. Our hypoallergenic and tarnish-free collections are designed for everyday elegance and lasting beauty. Because you deserve to shine, effortlessly. #QualityJewelry #EverydayLuxury