Brand Tone

Calm and Serene, Inspiring and Uplifting, Supportive and Inclusive, Comfort-Focused and Gentle, Approachable

Brand Values

• •Well-being and Mindfulness
• •Comfort and Quality
• •Self-Expression and Confidence
• •Accessibility
• •Authenticity

Best Practices

• •Embrace a "Calm & Kind" Vocabulary: Consistently use words that evoke peace, gentleness, support, inspiration, and well-being (e.g., "serene," "flow," "gentle," "nourish," "uplift," "connect," "breathe"). Avoid overly aggressive, loud, or purely technical language.
• •Focus on the "Feeling": Always tie product benefits back to the emotional or sensory experience of yoga. How does the product make the wearer *feel* during their practice and beyond? Is it empowered, calm, comfortable, confident?
• •Speak Inclusively and Encouragingly: Address the audience in a supportive and welcoming manner. Avoid jargon that might alienate beginners and ensure messaging resonates with various body types and experience levels.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the visual elements used (e.g., soft, natural imagery paired with gentle, flowing language). Consistency across all platforms is key.
• •Create a Brand Voice Guide: Develop a simple internal guide that outlines core values, key messaging points, approved terminology, and "words to avoid." This helps ensure anyone creating content stays on-brand.

Social Perception

Emerging Brand, Positive Association with Yoga, Aspirational, Niche Focus, Customer Expectation

Copy Examples

• •Facebook/Instagram Post (Product Focus): Find your flow, effortlessly. Our new collection is designed to move with you, breathe with you, and let your truest self shine. Soft, supportive, and serene – just like your practice. ✨ #YogaFeeling #MindfulMovement #ComfortInEveryPose
• •Website Banner (Homepage): Beyond the Mat: Discover Apparel That Embodies the Peace Within. Shop Yoga Feeling.
• •Email Marketing (New Arrivals): Hello [Customer Name], invite a new sense of calm into your practice. Explore our latest arrivals – crafted for comfort, designed for your well-being. Experience the Yoga Feeling difference.
• •Product Description Snippet (for leggings): ...these leggings are more than just attire; they're an invitation to connect deeper. Feel the gentle support and unrestricted movement that allows your practice, and your spirit, to soar. #YogaFeeling #SecondSkinComfort
• •Social Media Ad (Brand Awareness): It's more than a practice, it's a feeling. A feeling of peace, strength, and connection. Discover apparel that honors your journey. This is Yoga Feeling. [Link to website]