Brand Tone

Caring, Scientific, Premium, Trustworthy, and Dedicated.

Brand Values

• •Quality & Efficacy
• •Animal Well-being
• •Trust & Transparency
• •Care & Dedication

Best Practices

• •Use a tone that conveys expertise and authority in pet nutrition.
• •Highlight the science-backed approach and high-quality ingredients.
• •Emphasize the benefits for the pet's health and well-being (shiny coat, healthy digestion, etc.).
• •Focus on the idea of providing 'the best' for pets, not just meeting minimum requirements.
• •Incorporate testimonials or endorsements to build trust and credibility.

Social Perception

A trusted source of high-quality nutritional supplements for pets, known for its dedication to animal well-being and scientifically-backed formulations.

Copy Examples

• •"Because your best friend deserves only the best... Activ'Canin provides premium nutritional support based on international research."
• •"Activ'Canin: Not just meeting minimum nutritional needs, but providing the optimal support for your dog's health and vitality."
• •"Formulated with high-quality ingredients like apple pomace, rosehip powder, and essential vitamins, Activ'Canin ensures your dog gets the best."
• •"Give your dog the gift of a healthy coat, strong bones, and optimal digestion with Activ'Canin. Easy to use, just add a spoonful to their food!"
• •"Backed by science, driven by care: Activ'Canin is dedicated to improving the lives of pets through superior nutrition."