Brand Tone

Artisanal, Passionate, Personal, Approachable, Elegant, Charming, Quality-Conscious, Unique

Brand Values

• •Craftsmanship
• •Personalization & Uniqueness
• •Quality Materials
• •Customer Satisfaction & Connection
• •Passion for Decoration

Best Practices

• •Embrace "Handmade" and "Artisanal": Consistently use language that reflects the handcrafted nature of the products (e.g., "crafted by hand," "artisan-made," "atelier," "unique creation").
• •Maintain a Personal & Warm Voice: Write as if Camille is speaking directly to the customer. Use "I" and "you," share passion, and invite interaction (e.g., "I'd love to help you find the perfect light," "Tell me about your project").
• •Highlight French Origin & Quality: Subtly weave in "Made in France," "Roubaix workshop," and references to quality materials (Oeko-Tex, specific woods) to reinforce elegance and trustworthiness.
• •Focus on Atmosphere and Emotion: Describe how the lights will make a space *feel* (e.g., "cozy glow," "poetic ambiance," "inviting warmth," "joyful touch") rather than just technical features.
• •Create a Brand Lexicon: Develop a list of preferred words and phrases that align with the brand (e.g., "lumière," "charme," "poésie," "atelier," "sur mesure," "passion," "élégance") and avoid overly technical or generic e-commerce jargon. Ensure this lexicon is used across all communication channels.

Social Perception

Highly Positive, Artisanal & Trustworthy, Specialized & Niche

Copy Examples

• •Homepage Banner: Illuminate your world with handcrafted charm. Discover unique, made-in-France lighting by Mademoiselle Lumière – where every piece tells a story.
• •Product Description (e.g., for a floral lampshade): Let your space blossom. Our [Product Name] lampshade, lovingly handmade in Roubaix with certified Oeko-Tex cotton, brings a poetic touch and gentle light to any room. Designed by Camille to create a warm, inviting glow just for you.
• •About Us Snippet: Bonjour! I'm Camille, the heart and hands behind Mademoiselle Lumière. From my atelier in France, I pour my passion for beautiful interiors into crafting unique lighting that makes your home feel truly special and joyfully illuminated.
• •Social Media Post (showcasing a new collection): New designs are here to light up your life! ✨ Each Mademoiselle Lumière creation is handcrafted with love and the finest materials. Which one will be the new star of your décor? Let me know your favourite! #MademoiselleLumiere #HandmadeLighting #FrenchCraftsmanship #InteriorDesign #UniqueDecor
• •Email Newsletter Subject: A Little Light, A Lot of Love ✨ New from Mademoiselle Lumière