Brand Tone

Whimsical & Gentle, Artistic & Creative, Personal & Approachable, Inspiring & Joyful

Brand Values

• •Originality & Artistry: The core value is the unique, handcrafted nature of the illustrations.
• •Quality: Implied through the presentation of art prints and products, suggesting care in creation and production.
• •Joy & Whimsy: A desire to bring a sense of delight and lightheartedness to customers' lives through art.
• •Connection with Nature: Many illustrations likely draw inspiration from the natural world, valuing its beauty and serenity.
• •Personal Touch: The brand values a direct connection between the artist and the customer, offering something more unique than mass-produced items.

Best Practices

• •Embrace Storytelling: Share the inspiration behind illustrations, Kate's artistic journey, or the story of how a particular piece came to life. This reinforces the personal and artistic values.
• •Use Evocative & Gentle Language: Employ words that reflect the whimsical, natural, and joyful aesthetic (e.g., "enchanting," "delicate," "charming," "sun-dappled," "dreamy," "wonder"). Avoid overly technical, aggressive, or generic marketing speak.
• •Maintain Visual Consistency with Verbal Tone: Ensure that the language used in captions, descriptions, and website copy matches the soft, artistic, and often nature-inspired visuals of the brand. The words should feel like they belong in the same world as the illustrations.
• •Engage Authentically: When responding to comments or messages, maintain the approachable, friendly, and personal tone. Address customers by name where appropriate and show genuine appreciation for their support.
• •Develop a Simple Brand Voice Guide: Even a one-page guide outlining key tone words, "words we use/don't use," and examples of on-brand sentences can help ensure consistency across all communications, especially if others eventually help with marketing.

Social Perception

Customers likely perceive Kate Yang Shop as a source of beautiful, unique, and charming illustrated products. There's an appreciation for the artist's talent and personal style. The brand is likely seen as a small, independent business, fostering a sense of support for an individual creator. Positive perception would be built on the aesthetic appeal of the products, the quality of the items received, and friendly customer interactions. Any negative perception could arise from issues with shipping, product representation versus reality, or lack of communication, though the overall impression is of a brand that would strive for positive customer experiences.

Copy Examples

• •Instagram Post (New Print): "Lose yourself in the gentle whispers of our latest art print, 'Forest Daydreams.' 🌿✨ Let Kate's whimsical brushstrokes bring a touch of woodland magic to your favourite space. Available now – link in bio to wander!"
• •Product Description (Greeting Card): "Send a little piece of art and a whole lot of love with our 'Starry Night Fox' greeting card. Illustrated with a sprinkle of wonder by Kate Yang, it’s perfect for those moments that deserve a touch of handcrafted charm."
• •Tweet (Shop Update): "Freshly picked from the sketchpad! 🌸 A new collection of botanical stickers just landed in the shop. Perfect for adding a little bloom to your journals, laptops, or anywhere you fancy! kateyang.co.uk #art #illustration #newproduct"
• •Email Newsletter Subject: "A Little Whimsy for Your Inbox ✨ New Art & Sweet Surprises!"
• •TikTok Video Caption (Process Video): "Watch the magic unfold! ✨ From a blank page to a finished 'Cat Nap' illustration. What should Kate draw next? Let us know in the comments! #artprocess #illustration #artist #kateyangshop #whimsicalart"