Brand Tone

Passionate, Authentic, Community-Oriented, Modern & Engaging, Friendly & Approachable

Brand Values

• •Passion for Football
• •Authenticity
• •Quality
• •Nostalgia/Heritage
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., passionate, authentic, friendly, nostalgic), provides examples of do's and don'ts, and lists key vocabulary or phrases that align with the brand. This ensures anyone writing copy understands the desired voice.
• •Know Your Audience: Understand who you're talking to – their age, interests, how they communicate, and what resonates with them (e.g., football fanatics, nostalgia seekers, vintage fashion enthusiasts). Tailor the tone to connect with them authentically.
• •Be Consistent Across All Channels: Whether it's the website, Instagram captions, TikTok video text, email marketing, or customer service interactions, the brand's core tone should remain recognizable. Adapt the style slightly for the platform (e.g., more playful on TikTok, slightly more descriptive on the website) but keep the essence the same.
• •Infuse Passion and Authenticity: Given the brand's likely origins and product focus, copy should always convey genuine enthusiasm for football and its history. Avoid overly corporate or generic language. Share the story and the "why" behind Waka Football.
• •Listen and Adapt (Slightly): Pay attention to how your audience responds to your content and the language they use. While maintaining core consistency, be open to subtle adaptations that improve engagement and connection, without losing the brand's identity. Regularly review social media comments and customer feedback for insights.

Social Perception

Positive (based on limited data), Niche Appeal, Emerging Brand Awareness. The perception will be heavily shaped by the quality of products, customer service, and the content shared on social media. Social media interactions play a crucial role in how the brand is perceived by the public.

Copy Examples

• •Instagram Post (Showcasing a retro jersey): Throw it back to a golden era of football. ⚽✨ This authentic [Year] [Team Name] jersey isn't just fabric; it's a piece of history, a memory, a legend. Ready to wear your passion? Tap to shop & join the Waka Club! #WakaFootball #VintageFootball #FootballHeritage #ClassicJerseys #AuthenticKits
• •TikTok Video Teaser (Fast cuts of different vintage jerseys with trending audio): POV: Your wardrobe just got a legendary upgrade. 🔥 Which era are you reppin'? 👇 #WakaFootball #RetroJerseys #FootballFashion #TikTokFootball #RareKits
• •Website "About Us" Snippet: It started with one jersey, 15 years ago. A love for the beautiful game, its icons, and the stories woven into every shirt. Today, Waka Football is more than a store; it's a way to connect with those moments and share the passion. We meticulously source authentic vintage football shirts, ensuring quality and a piece of history you can cherish. Welcome to the Club.
• •Email Newsletter Subject Line: Blast from the Past! Iconic Retro Drops + Join the Waka Club Inner Circle!
• •Product Description Opening: Relive the magic of [Team Name]'s unforgettable [Year] season with this authentic vintage jersey. Crafted with the quality of its time and carrying the echoes of legendary matches, this piece is a must-have for any true football aficionado. More than just a shirt, it's a conversation starter, a badge of honor.